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The International Movement of Health Trends in Food and Drinks
(Untitled chapter)
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EXECUTIVE SUMMARY
Market and movement drivers
Global NPD dynamics
International trends movement
International ingredients movement
Company case studies
Introduction
What is this report about?
Healthy food and drinks trends
Report structure
Research methodology
Market and movement drivers
Summary
Introduction
An aging population
Growing concerns over GMO products
Obesity - a global problem
Cardiovascular disease prevalence
Sales of healthy food and drinks
Diet food and drinks
Probiotics
Heart health
Global NPD dynamics
Summary
Introduction
Decline in number of new product introductions
Regional NPD dynamics
Evolution of healthy trends NPD
Conclusions
Movement of trends internationally
Summary
Introduction
Natural
Growth in Europe
Growth in Latin America
Weight management
Growth in Latin America
Growth in Europe
Energy
Growth in North America
Growth in Europe
Growth in Latin America
GMO free
Growth in Europe
Seniors
Growth in Europe
Probiotics
Growth in Europe
Growth in Latin America
Heart health
Growth in Latin America
Growth in Asia Pacific
Conclusions – the international movement of health trends
From Far East to West
From West to East
From West to Far East
From North to South
From North America to Western Europe
International movement of ingredients trends
Summary
Introduction
Garcinia Cambogia
Quinoa
Green tea
Chia seeds
Conclusions
Company case studies
Summary
Introduction
Global generalists
Nestlé
Regional specialists
Parmalat
Conclusions
Introduction
Increasing movement towards Eastern Europe
Acceleration of observed movements
New trends movement
Digestive health
Bone and joint health
Skin health and beauty
The health claims struggle
TABLES
Table: Population projections for persons aged 65 and over, 2010-2015
Table: Estimated prevalence of cardiovascular disorders across seven major markets (in percentage of total population), 2007
Table: Natural food and drinks market by category ($bn), 2005-2010
Table: The diet food and drinks market, Europe and the US ($m), 2006-2010
Table: Sales and expected growth of the probiotic market, by country ($m), (2008- 2013)
Table: Sales of heart health food and drinks ($m), 2005-2010
FIGURES
Figure: Top 15 countries with highest obesity rates, 2005
Figure: The reduction in healthy food and drinks products’ NPD, 2007-2010
Figure: The evolution of healthy food and drinks NPD by region, 2007-2010
Figure: The evolution of healthy food and drinks NPD by trend, 2007-2010
Figure: Share of natural product launches, by region (%), 2007-2010
Figure: Nestlé’s 100% natural ingredients instant oat flakes
Figure: D’Stevia - Natural Sweetener
Figure: Share of weight management product launches, by region (%), 2007-2010
Figure: Nutricion Creativa’s Super Life satiety sweetener, Mexico
Figure: Jiangzhi Tongshu San’s Slim Drink, Hungary
Figure: Share of energy product launches, by region (%), 2007-2010
Figure: Energy Club’s Nature’s Private Reserve energy snacks, US
Figure: Jamnica’s Pro Sport line of isotonic drinks, Croatia
Figure: Dark Dog’s energy drinks, Brazil
Figure: Share of GMO free product launches, by region (%), 2007-2010
Figure: Plodovoshchtorg’s range of GMO free ready meals, Russia
Figure: Share of senior product launches, by region (%), 2007-2010
Figure: Aronia Original Naturprodukte’s range of berry products against aging, dementia and cancer, Germany
Figure: Share of probiotic product launches, by region (%), 2007-2010
Figure: Stuffer’s Latte & Ciccolato probiotic drink, Italy
Figure: Alpina’s Baby Exploradores Yogurt with Rice Krispies, Colombia
Figure: Share of heart health product launches, by region (%), 2007-2010
Figure: Gourmet Biocardis’s Omega 3 and 6 rich margarine, Colombia
Figure: Universal Robina’s C2’s Green Leaf Tea, The Philippines
Figure: Herbapol’s SlimFigura line of Herbal Tea with Garcinia Cambogia, Poland
Figure: Share of Quinoa-based product launches, by region (%), 2007-2010
Figure: Quinoa-based product introductions in Europe
Figure: Share of Green Tea based product launches, by region (%), 2007-2010
Figure: Wissotzky House’s Green Tea, Israel
Figure: JagRma’s NuttZo Omega-3 rich spread, US
Figure: Danone’s global product launches, by health trend and region, 2007-2010
Figure: Examples of Danone’s product extensions in the Latin America market
Figure: Nestlé’s global product launches, by health trend and region, 2007-2010
Figure: Examples of Nestlé’s energy product roll out in Asia Pacific
Figure: Hain’s global product launches, by health trend and region, 2007-2010
Figure: Examples of Hain Celestial’s product introductions in Europe
Figure: Parmalat’s global product launches, by health trend and region, 2007-2010
Figure: Parmalat’s brand strategy and portfolio
Figure: Examples of Parmalat’s weight management product introductions in Australia, 2010
Figure: Economic growth and populations of Eastern European EU members, 2005-2009
Figure: Share of digestive health product launches by region (%), 2010
Figure: Share of ‘skin health and beauty’ product launches by region (%), 2007-2010
Report
Published by
Business Insights
Published on
04 Jan 2011
Product code
BI00014-010
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