NPD in Kids’ Nutrition

  • About the author
    • Mark J. Tallon, PhD CBiol CSci RNutr FSB MIFST
    • Disclaimer
  • EXECUTIVE SUMMARY
    • Defining the kids' market: an analysis of key consumer demographics
    • Consumer behavior: kids, tweenagers and parents
    • Regulatory and advertising restrictions
    • Market size and growth
    • Product trends within the food and beverage market
    • Opportunities and new product innovations for 2010 and beyond
  • The kids' nutrition market: an overview
    • Introduction
    • Healthy and safe foods
    • Can what kids want really match what they need?
    • Empowerment and opinion solicitation of the technology-literate
  • Defining the kids' market: an analysis of key consumer demographics
    • Summary
    • Introduction
    • Population trends
      • Population change in the EU
      • Population change in Asia
      • Population change in the US
    • Kids purchasing drivers
      • Kids' discretionary income to impact purchasing decisions
    • Obesity: an epidemic still driving kids' nutrition
    • Education and advertising a factor for busy mothers
  • Consumer behavior: kids, tweenagers and parents
    • Summary
    • Introduction
    • Kids and the factors impacting consumerism and behavior
      • KGOY: Is it still a factor in consumer behavior?
      • Kids: food choices, parental attitudes and guilt
      • Food choice driven by convenience, parents and nutritional profile
    • Tweenagers and consumer behavior
      • Pester power and 'askable parents'
      • Kidfluence: online food marketing and tweenage behavior
      • Stress and emotional eating in tweenagers
    • Parents: what impacts their nutrition choices for kids?
      • What is healthy?
      • Parent/child co-operation
      • School meals, new rules and parental views on food choice
  • Regulatory and advertising restrictions
    • Summary
    • Introduction
    • Advertising to children
      • What is happening in the US kids' market?
      • What is happening in the European kids' market?
      • The future of regulations surrounding the kids' market
  • Market size and growth
    • Summary
    • Introduction
      • The global market for kids' foods and beverages
      • The US: the kids' foods and beverages market
      • The EU: the kids' foods and beverages market
      • Japan: the kids' foods and beverages market
      • Conclusions
  • Product trends within the food and beverage market
    • Summary
    • Introduction
    • Micro-trends currently shaping the kids' market
      • 'Free from', 'no added' and 'natural'
      • Immunity
      • 'Brain foods'
      • Blood-sugar control
      • Dental health
      • Healthy snacking
    • Product innovation within the kids' nutrition market
      • Beverage product trends
      • Food product trends
  • Opportunities and new product innovations for 2010 and beyond
    • Summary
    • Introduction
    • Trends and innovation for the US
      • Tooth-friendly products will see continued growth and innovation
      • 'Free from' and 'fortified' (source claims) and the entry of 'plus'
      • Chocolate keeps getting healthier
    • Trends and innovation for Asia
      • Novel anti-aging product hits Chinese market
      • Multi-claims for India
      • Condiment fortification
      • Omega-3 is increasingly popular within new Asian markets
    • Trends and innovation for Europe
      • Making traditionally unhealthy foods healthy
      • Health claims avoidance marketing
      • Conclusions
    • Appendix
  • TABLES
    • Table: Children and stages of development
    • Table: European total fertility rates, 1997–2007
    • Table: European and US five to nine year-old children’s discretionary incomes ($ per week), by country, 2002–12
    • Table: European and US 10–13 year old tweenagers’ sources of discretionary income ($ per week), by country, 2002–12
    • Table: Sales of kids’ foods and beverages per capita, by country ($m), 2009-2013
  • FIGURES
    • Figure: Chapter title and description
    • Figure: Research publications on childhood nutrition and obesity, 2000-09
    • Figure: European population statistics demonstrate the shrinking of the child population, 2007
    • Figure: Population pyramid for Asia Pacific, 2007
    • Figure: Population pyramid for the US, 2007
    • Figure: Children’s expenditure on selected items, 2006/07, UK
    • Figure: Obese and overweight children by country and region, Asia, Europe and US (2002–12)
    • Figure: Types of food and drink items (%) provided at lunchtime (2005 versus 2009)
    • Figure: Change in the percentages of pupils having a school lunch that took specific items of food and drink (2005 versus 2009)
    • Figure: Chronology of key events in US regulations on advertising to children
    • Figure: CBBB’s analysis of advertising during 54 hours of children’s programming
    • Figure: European regulation of food marketing to children by country
    • Figure: Kellogg’s Coco Pops sub-brand: the focus of repeat marketing complaints
    • Figure: Food and beverage sales for the kids market (EU, US and Japan combined)
    • Figure: Region-specific sales and growth of the kids’ food and beverage market, 2009–13
    • Figure: US kids’ food and beverage market category share, 2009
    • Figure: Growth and sales of the US kids’ soft drinks market, 2003–13
    • Figure: Growth and sales of the US kids’ dairy market, 2003–13
    • Figure: Growth and sales of the US kids’ snacks and bakery market, 2003–13
    • Figure: EU kids’ food and beverage market category share
    • Figure: Growth and sales of the EU kids’ dairy market 2003–13
    • Figure: EU milk price analysis, 2000–09
    • Figure: Japanese kids’ food and beverage market category share
    • Figure: Growth and sales of the Japanese kids’ soft drink market, 2003–13
    • Figure: Growth and sales of the Japanese kids’ ready meal market, 2003–13
    • Figure: Muller’s Little Stars versus Yoplait’s Petits Filous
    • Figure: Bravo Friscus from Skane Dairy
    • Figure: Kellogg’s Live Bright brain health bar
    • Figure: Feel Good Drinks from UK Feel Good Drinks Co
    • Figure: Beanstalk Hakira Honnori Ringo Aji, tooth-friendly candy for babies and kids
    • Figure: Peter Rabbit Organic fruit pouches by PR Organics
    • Figure: Y water from Y water Inc
    • Figure: Y water from Y water Inc and its shape-building potential
    • Figure: Fruit Shoot from Britvic drinks
    • Figure: Fruit 66 from 4U2U Brands LLC
    • Figure: Juicy Juice from Nestlé
    • Figure: Clif Bar Organic Twisted Fruit
    • Figure: The Chewy One from Ella’s Kitchen
    • Figure: Plum Organic ready meals for kids
    • Figure: Endorsement with ‘happy tooth’ logo for tooth-friendly chocolate awarded to Barry Callebaut
    • Figure: Hopla tooth-friendly chocolate from Smet
    • Figure: Planet Lunch school snacks from PepsiCo
    • Figure: True Defense! for Kids from True Botanica LLC
    • Figure: Evora Kids chews: probiotics for healthy teeth
    • Figure: Yoplait Simply Go-Gurt from Yoplait US, Inc
    • Figure: Fit Kids Snackin’ Grahams from Country Choice Organic
    • Figure: Baobaohedoudou Kid Soybean Milk from Korea Zhenmei Food & Beverage Joint-Stock Co.
    • Figure: Protinex Junior from Wockhardt Ltd
    • Figure: Cepera Senninha Ketchup Vitaminado from Cepera Alimentos Ltda.
    • Figure: Pasteur DHA Tall Kids Milk from Pasteur Milk Co., Ltd.
    • Figure: Nikas Junior: Pizza from Nikas S.A
    • Figure: Kellogg’s Clever Kids from Kellogg North America

Report

Published by
Business Insights
Published on
24 May 2010
Product code
BI00012-044
Pages
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