The Future of High-Potency Sweeteners

  • About the author
    • Mike Lindley
    • Disclaimer
  • EXECUTIVE SUMMARY
    • Introduction
    • Market drivers
    • Innovations in high-potency sweeteners
    • NPD in natural high-potency sweeteners
    • Future outlook
  • Introduction
    • Summary
    • Introduction
      • Development of the high-potency sweeteners market
      • High-potency sweetener profiles
  • Market drivers
    • Summary
    • Introduction
    • Nutrition and health
      • Obesity
      • Diabetes
    • Taste
    • Convenience
    • Food safety and demand for “natural”
    • Regulation
      • EU
      • US
      • Other countries
    • Competitive innovation
    • Cost-of-sweetness
    • Future market drivers
  • Innovations in high-potency sweeteners
    • Summary
    • Introduction
    • Artificial sweetener innovations
      • Neotame
      • Advantame
    • Natural sweetener innovations
      • Stevia
      • Luo han guo
      • Brazzein
      • Monatin
    • Sweetness potentiators
    • Future impact
  • NPD in natural high-potency sweeteners
    • Summary
    • Introduction
    • Tabletop sweeteners
      • Developments in the US
      • Developments in Europe
    • Naturally sweetened foods and drinks
      • Soft drinks
      • Confectionery
      • Bakey and cereals
      • Other categories
    • Conclusions
  • Future outlook
    • Summary
    • Introduction
      • Key technical innovations
      • Health as a future driver
      • The future potential of Reb-A
      • The future potential of Monatin
      • “Blending” to manage costs
      • Category trends
    • Conclusions
      • Risk versus reward
    • Index
    • References
  • TABLES
    • Table: Percentage of obese adults by country (%), 1995-2015
    • Table: Product claims in new product launches (%), 2008-2009
    • Table: The natural (excluding organic) food and drinks market in Europe and US, by key product categories, ($bn), 2000-2010
    • Table: Proposed uses levels of reb- A
    • Table: Sweetener type share of new product launches (%), 2006-2009
    • Table: Growth in stevia derived sweetener sales to US food and drinks manufacturers ($m), 2007-2009
    • Table: Approved categories and maximum use levels for neotame in EU
    • Table: Approximate cost per sachet of table top sweeteners ($), 2009
    • Table: Approved use levels for Reb-A in France
    • Table: Regional share of natural high-potency sweeteners product launches (%), 2006-2009
    • Table: Change in sweetener consumption by region (kcals/capita/day), 1970-2001
    • Table: Consumer ratings for sugar and artificial sweeteners, 2009
  • FIGURES
    • Figure: Global high-potency sweetener use (million tones sugar equivalent), 1975-2005
    • Figure: Relative sweetness to sucrose, stability and taste quality of high-potency sweeteners
    • Figure: Drivers of the high-potency sweeteners market
    • Figure: Percentage of clinically obese adults by US state (%), 2008
    • Figure: Prevalence of diabetes in OECD countries (% of population), 2009
    • Figure: Millions of cases of diabetes in 2000, projections for 2030 and projected percent changes
    • Figure: Diet cola volume share of carbonates by country (%), 2000-2014
    • Figure: The impact of taste on purchase decision in the US
    • Figure: Development of US portion sizes, 1980-2000
    • Figure: Internet anti-aspartame campaigns
    • Figure: Which is the best description to read on a label? (%), 2009
    • Figure: Natural vs. artificial sweeteners costs (S/kg sugar equivalent
    • Figure: Key technical characteristics of neotame and Advantame
    • Figure: Low/no sugar products sweetened with neotame
    • Figure: Chemical structure of stevia derived sweeteners
    • Figure: Luo han guo fruit
    • Figure: Chemical structure of monatin
    • Figure: Truvia tabletop sweetener from Cargill
    • Figure: PureVia tabletop sweetener from Whole Earth Sweetener
    • Figure: Stevia In the Raw from Cumberland Packing Corporation
    • Figure: SweetLeaf Sweetener from Wisdom Natural Brands
    • Figure: Sun Crystals from McNeil Nutritionals LLC
    • Figure: Recent launches of “light sugar” tabletop products in Europe
    • Figure: Category share of natural high-potency sweeteners product launches (%), 2006-2009
    • Figure: Trop 50 from PepsiCo
    • Figure: SoBe Lifewater from PepsiCo
    • Figure: G2 from PepsiCo,
    • Figure: Aquafina plus from PepsiCo
    • Figure: Odwalla and Sprite Green from The Coca-Cola Company
    • Figure: Crystal Light Pure Fitness Powder from Kraft Foods
    • Figure: Supplement Water from Frucor
    • Figure: B+ Placenta Drink from Morishita Jintan
    • Figure: TeaZazz Naturalz ready- to-drink green tea from TeaZazz LLC
    • Figure: Soft drinks mixes sweetened with luo han guo
    • Figure: Bliss drinkable yogurt and Yoco yogurt from Nestlé
    • Figure: YoCrunch from Breyers
    • Figure: Lightfull Satiety Smoothie from Lightfull Foods
    • Figure: Silk Chocolate Light soya milk from White Wave Foods
    • Figure: Noir 70% from Villars Maître Chocolatier S.A
    • Figure: Lotte-X Cube Gum from Lotte Confectionery Ltd
    • Figure: Puredent from the Madison Company
    • Figure: Teicalo Xylicrystal - Mint Nodoame from Sansei Foods
    • Figure: CulturedCare Probiotic Gum with BLIS K12 from CulturedCare Probiotics
    • Figure: Jasmine Rosquinas Integrais Light Ring Cookies from Jasmine Cormecio
    • Figure: Free Cereal from Alimentos Granix
    • Figure: Protein+ Cookie Bites from Kay’s Naturals
    • Figure: Delicias Capani Mermelada from Capani
    • Figure: Ottogi Half Tomato Ketchup from Ottogi Co, Ltd
    • Figure: Oshisha Cooking Sauce from S and B Foods
    • Figure: Well-Being Five Grain Snack from Barungil Ltd
    • Figure: Koikeya Potato Chips from Koikeya
    • Figure: Consumer awareness of high intensity sweeteners (% ), 2009
    • Figure: Sweetener costs (average cents/kg), 2009

Report

Published by
Business Insights
Published on
29 Apr 2010
Product code
BI00011-013
Pages
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