Next Generation Energy Food and Drinks

  • About the author
    • Disclaimer
  • EXECUTIVE SUMMARY
    • Introduction
    • Who are energy food consumers?
    • The market for energy foods and drinks
    • Regulating and marketing energy foods
    • Product innovations and opportunities in the energy food and drinks market
    • Success strategies in the energy category
  • Introduction
    • Summary
    • Introduction
    • The history of the energy drinks market
    • The history of the energy food market
    • What is this report about?
    • Report methodology and report structure
      • Report structure
  • Who are energy food consumers?
    • Summary
    • Introduction
    • Socio-demographics
    • Lifestyle and energy perceptions
      • Exercise
    • The physiological impact of energy products
      • Cognitive impact
      • Physiological impact
    • Sunlight
    • Capitalize on caffeine
  • The market for energy foods and drinks
    • Summary
    • Introduction
    • The global energy foods and drinks market
      • Market value and growth, 2005–11
    • The European energy food and drinks market
      • Market value and growth 2006–14
      • Per capita growth
    • The US energy foods and drinks market
      • Market value and growth to 2014
      • Per capita growth
    • The Asia Pacific energy foods and drinks market
      • Market value and growth to 2014
      • Per capita growth
      • General trends across food and beverage markets
  • Regulation and marketing
    • Summary
    • Introduction
    • Lessons from self-regulation – ASA case studies
      • Red Bull
    • Europe and energy drinks – what is a safe dose?
      • Health claims – adjudications so far for the energy category
    • US – poorly regulated, and challenges are mounting
    • Australian survey identifies regulatory misconduct in energy drinks
    • Conclusions
  • Product innovations and opportunities
    • Summary
    • Introduction
    • Women and energy
    • Engaging the seniors market – energy or cognitive alertness?
    • Kids are an opportunity – But only without caffeine
    • Caffeine-free energy drinks
    • Innovation in the energy drinks market
      • Relaxation drinks
      • On-trade energy drinks
      • Natural energy drinks
      • Libido-boosting energy drinks
      • Novelty positioning for energy drinks
    • Innovation in the energy food market
      • Chocolate energy spreads across the EU
      • All day energy from food giants
      • Energy from meat
      • Healthy benefits and energy from a sweetener
      • Energy snacks beyond caffeine
  • Success strategies for the energy category
    • Summary
    • Introduction
      • Positioning diversification
      • Energy and vitality as key corporate themes
    • Six successful strategies for energy products
      • Energy – A product you feel
      • Safe and natural alternatives to synthetic energyAs energy product consumers begin to mature, older audiences are seeking the benefits of consuming energy drinks and foods without the excessive stimulant effects experienced with traditional energy drinks. Their focus is on prolonged energy delivered in a way that helps to complete daily chores, rather than party into the early hours.
      • Ingredient innovation
      • Regulatory compliance
      • Audience-related
  • Appendix
    • Interview with Nick Bildner, director of Pulsin' UK
    • Interview with Kris Yule, owner of Go Fast Sports UK Ltd
    • References
  • TABLES
    • Table: European energy drinks market value per capita ($) and growth (2010–14), by country
    • Table: European energy food market value per capita ($) and growth (2010–14), by country
    • Table: Asia Pacific energy drinks market value per capita ($) and growth (2010–14), by country
    • Table: Asia Pacific energy food market value per capita ($) and growth (2010–14), by country
    • Table: EFSA submissions for caffeine under Article 13.1
  • FIGURES
    • Figure: Original Lucozade labels identifying its energizing properties
    • Figure: Lipovitan D from Taisho Pharmaceuticals
    • Figure: Krating Daeng from TC Pharmaceutical, founded in 1962
    • Figure: Front and back of pack of Pillsbury Company's Space Food Sticks, 1969
    • Figure: PowerBar, launched in 1982, and Snickers Charged with added caffeine and taurine, launched in 2008
    • Figure: Consumer perceptions about caffeine
    • Figure: Global sales and growth of energy food and beverage market, 2006-2014
    • Figure: Global sales and growth of energy drinks, 2006-2014
    • Figure: Global sales and growth of sports and energy bars, 2006-2014
    • Figure: European energy drinks market value ($m) and growth, 2006–14
    • Figure: European energy food market value ($m) and growth, 2006–14
    • Figure: US energy drinks market value ($m) and growth, 2006–14
    • Figure: US energy food market value ($m) and growth, 2006–14
    • Figure: Asia Pacific energy drinks market value ($m) and growth, 2006–14
    • Figure: Asia Pacific energy food market value ($m) and growth, 2006–14
    • Figure: Female focused energy drinks: Her energy drink and Cougar shots
    • Figure: Resource SeniorActiv from Nestlé Nutrition
    • Figure: Resource Energy from Nestlé Nutrition
    • Figure: Kid Fuel from Clear Beverage Corp
    • Figure: Natural Energy Shots from Modjo Life
    • Figure: iChill and MiniChill relaxation shots
    • Figure: Slow Cow from Slow Cow Drink Inc
    • Figure: ED Special FX from Hartwall Ltd
    • Figure: Go Fast from Go Fast Sports & Beverage UK Ltd
    • Figure: Libigrow and Libigirl sexual energy shots from Libigrow LLC
    • Figure: Tru Blood, manufactured by Omni Consumer Products and FMCG Manufacturing Co, licensed by HBO
    • Figure: Tru Blood online sales channel
    • Figure: Blood Energy Potion from Harcos LLC
    • Figure: Pancracio Uno al Dia (One a Day)
    • Figure: Chocosport from La Suissa Chocolife
    • Figure: Energy chocolate in chew and traditional chocolate bar format
    • Figure: Star Trek/Kellogg’s 1966 promotional box of Sugar Smacks
    • Figure: Wheaties Fuel from General Mills
    • Figure: Perky Jerky from PEMS LLC
    • Figure: Lightning Rods Energy Beef Sticks from Power Hungry Foods LLC
    • Figure: FRS Health Energy drink with stevia
    • Figure: Awareness versus availability of selected cognitive health ingredients
    • Figure: Energy Bomb from Pulsin' Ltd
    • Figure: Positioning diversification in energy products
    • Figure: Vitality at the heart of Unilever’s product offering
    • Figure: Links between vitality and inner health
    • Figure: Loaded stamina shot
    • Figure: Go Fast coconut energy drink, including stevia
    • Figure: Chocosport, the energy chocolate
    • Figure: TapouT energy drink
    • Figure: Blood Energy Potion from Harcos LLC
    • Figure: Blood Energy Potion marketing ad from Harcos LLC

Report

Published by
Business Insights
Published on
14 Oct 2010
Product code
BI00010-012
Pages
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