Introduction

This report provides a unique analysis of the regulatory frameworks in Europe and the US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks.

Scope of this research

• Overview of new product launches featuring weight management ingredients and their individual marketing strategies.
• Discussion of the size of the weight management food and drinks ingredients market and its outlook to 2012.
• Examination of how changing health claim regulations will affect the weight management food and drinks industry.
• Analysis of the key emerging trends and opportunities in weight management ingredients.
• Discussion of the biggest opportunities in weight management foods and beverages in the EU and the US.

Research and analysis highlights

The market for diet foods and beverages was valued in excess of $10.38 billion in 2008. In addition, the total sales of obesity medications in the US and EU expanded by 49%, from $713m in 2006 to $1.06 billion in 2007.

Beverages will be a key area of product innovation for weight management ingredients. The increase in product launches of 10% compound annual growth rate (CAGR) between 2007-2008 highlights the growth opportunities in this category.

Satiety product launches have risen almost 50% in line with a small decline in 'low and no fat,' driven by consumers looking for a weight management solution that can be integrated into foods or drinks as part of a broader lifestyle change.

Key reasons to purchase this research

• Identify the drivers and key issues affecting the weight control ingredients market.
• Gain insight into changing regulation in the EU and the US and how this will impact product formulation and marketing in 2009 and beyond.
• Enhance your product development strategies by examining recent weight control product launches, brand loyalty and brand positioning.
• Implement the best-practice strategies of leading innovators in the weight control ingredients market using this report's analysis of key players.
• Quantify future growth areas in weight control ingredients based on this report's global market and statistical sales data.