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Type Product title / description Pub Price
Case Studies
Case Studies

Sports Nutrition: Pumping Iron

This case study assesses the rise of sports nutrition, a market that is growing in many of the stagnant developed economies. It looks at the factors behind the growth, evaluates the market's potential and what could happen in the future.

Published By MarketLine
07 May 2015 $495
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Case Studies
Case Studies

IKEA Group: Profitable growth through diversity

This case study examines IKEA's recent performance, the strategies it has implemented to expand while remaining profitable, and looks at what the company may do to continue growing.

Published By MarketLine
27 Apr 2015 $495
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Case Studies
Case Studies

Gluten-free foods: Riding a wave of celebrity endorsement and consumer health-consciousness

This case study examines the gluten-free food market and the reasons behind its growth. It also examines how some companies, including supermarket Wegmans and multinational General Mills, have entered this market.

Published By MarketLine
10 Apr 2015 $495
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Case Studies
Case Studies

Under Armour, Inc.: High growth company with a bright future

Under Armour has established itself as a major player in the sports apparel industry. This case study analyzes its recent financial performance, evaluates the strategies it has used to disrupt the sportswear market, and explores future possibilities.

Published By MarketLine
05 Mar 2015 $495
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Case Studies
Case Studies

Valve Corporation: Does flat management have a half-life?

This case study examines entertainment software company Valve Corporation's successes and it's management structure, unique in that it eschews hierarchy. It assesses the strengths and weaknesses of such a system and if it has any wider implications.

Published By MarketLine
27 Feb 2015 $495
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Case Studies
Case Studies

Amazon Web Services: Facilitating Amazon's cloud computing philosophy

This case study covers Amazon Web Services (Amazon's cloud computing service), detailing its history, infrastructure and the service and benefits it provides. It also discusses how the service has become a global market leader.

Published By MarketLine
19 Jan 2015 $495
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Case Studies
Case Studies

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

This case study looks at the world's most valuable (as of December 2014) tech start-up Xiaomi Inc. It focuses on how the company has become the world's fourth largest smartphone maker with no presence in the West, analyzing its unique business model.

Published By MarketLine
09 Jan 2015 $495
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Case Studies
Case Studies

Milking a cash cow in India: The push for premium ice cream in a developing economy

This case study looks at the nature of the ice-cream industry as a whole, how the major US brands have succeeded and the market’s current state in India, examining the push for premium brands in a country with massive wealth inequalities.

Published By MarketLine
22 Dec 2014 $495
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Case Studies
Case Studies

Colgate-Palmolive: Leader in oral hygiene

This case study analyzes key strategies used by Colgate-Palmolive to become one of the leading players in the oral hygiene industry and also assesses opportunities and threats facing the company.

Published By MarketLine
19 Dec 2014 $495
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Case Studies
Case Studies

Health & Well-Being: Superfoods see super sales

This case study looks at how health-consciousness among consumers has grown in recent years, with sales of healthy products backing this up. The case study looks at superfood sales and commitments made by companies such as McDonald's and Mondelez.

Published By MarketLine
19 Dec 2014 $495
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