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Type Product title / description Pub Price
Case Studies
Case Studies

From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector

This case study looks at the phenomenon that is big data analytics, and analyzes how the retail sector has incorporated it with loyalty programs to drive their customer relationship management (CRM) business strategies.

Published By MarketLine
15 Apr 2014 $495
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Case Studies
Case Studies

Regional beer market: A changing landscape

This case study gives an insight into the fast growing market for regional beer in Europe. Regional brewers have been performing strongly over the last five years while the beer mass-producers, have overcome a period of declining income.

Published By MarketLine
02 Apr 2014 $495
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Case Studies
Case Studies

Functional Foods: Growth of a niche market

This case study examines the functional food market, how it has devloped, grown, and leading players within the market. It also looks at what the future may hold for functional foods.

Published By MarketLine
27 Mar 2014 $495
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Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
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Case Studies
Case Studies

Germany: Unified country, divided economy?

Germany became a unified country on October 3rd 1990. This case study examines whether an economic divide between East and West persists, explores evidence of such a gap, looks at why it might exist, and analyzes whether the gap is being bridged.

Published By MarketLine
13 Mar 2014 $495
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Case Studies
Case Studies

Tesco PLC’s US experience: How to lose £1bn, the Fresh & Easy way

Tesco’s venture into the US grocery market with Fresh & Easy encountered significant problems and ultimately failed. The report examines the under-performance of the venture and lessons that can be learned for businesses entering the US retail market

Published By MarketLine
21 Feb 2014 $495
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Case Studies
Case Studies

Showrooming: A multichannel opportunity

This case study looks at showrooming, its effect on retailing & how retailers can take advantage of it. The strong growth of e-commerce & particularly m-commerce and how retailers can provide a multichannel experience to customers is examined

Published By MarketLine
20 Feb 2014 $495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Case Studies
Case Studies

Premium TV Trends 2014: The year of 4K UHD?

The TV industry has struggled to innovate in recent years, and manufacturers are now focusing on 4K UHD resolution and form factor in an attempt to boost sales. This report identifies such trends, the strategy behind them and their potential impact.

Published By MarketLine
31 Jan 2014 $495
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Case Studies
Case Studies

CVS Caremark Corporation: America's leading integrated pharmacy healthcare provider

CVS Caremark is a fully-integrated pharmacy service provider. This case study analyzes the company’s structure, how it has achieved its market-leading position, and examines the opportunities and threats it is facing.

Published By MarketLine
31 Jan 2014 $495
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