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Type Product title / description Pub Price
Case Studies
Case Studies

Inditex: Global fashion powerhouse

Inditex is engaged in activities relating to textiles design, production and distribution. This case study analyzes the strategies the company has adopted to become one of the world’s leading fashion retailers.

Published By MarketLine
19 Apr 2013 $495
Buy
Case Studies
Case Studies

Pfizer Inc: Re-entry to the OTC healthcare market

Pfizer exited the OTC healthcare market in 2006 with the sale of its Consumer Healthcare division. In 2009, Pfizer re-entered the market. This case study will examine Pfizer's growth, disposal of the OTC division, and the subsequent market re-entry.

Published By MarketLine
11 Apr 2013 $495
Buy
Case Studies
Case Studies

The Lego Group: Iconic bricks find the better model

This case study tracks the causes of the Lego Group's remarkable turnaround in financial health during the years 1999 to 2011, and explains how, and why, this occurred.

Published By MarketLine
18 Feb 2013 $495
Buy
Case Studies
Case Studies

San Miguel: A diversified conglomerate

San Miguel has historically operate through three core markets: beer, food, and packaging. However, San Miguel announced, in 2007, that it was to "venture into new engines of growth", including mining, power and energy, and fuel and oil.

Published By MarketLine
30 Jan 2013 $495
Buy
Case Studies
Case Studies

Zynga, Inc.: A change of strategy for troubled former social network gaming star

This case study looks at Zynga’s rise to being the most popular free-to-play game developer in the world, the consequential decline after its initial public offering, and the efforts the company is going to in an attempt to reverse its fortunes.

Published By MarketLine
29 Jan 2013 $495
Buy
Case Studies
Case Studies

Michael Kors Holdings: How to design a winning growth strategy

Michael Kors Holdings Limited operates in the luxury end of the fashion business. The company's revenue has been growing at a robust rate, despite economic turmoil. In 2012, the company recorded revenue increase of 62.1%.

Published By MarketLine
28 Jan 2013 $495
Buy
Case Studies
Case Studies

Costa Coffee: UK’s largest branded coffee shop chain

The UK coffee shop market is expanding, and Whitbread company Costa is its largest branded chain. This Case Study uses Porter’s Five Forces and Ansoff matrix analyses to look at the competitive pressures faced by Costa, and strategies for expansion.

Published By MarketLine
18 Jan 2013 $495
Buy
Case Studies
Case Studies

J.C. Penney: A Transformation

Ron Johnson, former Senior Vice President of Retail Operations at Apple Inc., joined US retailer J.C.Penney in November 2011. He transformed the company, though the company has experienced significant decline since the changes were put into place.

Published By MarketLine
18 Jan 2013 $495
Buy
Case Studies
Case Studies

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Pernod Ricard has rapidly expanded through organic growth, acquisitions and marketing, to become one of the global wine and spirits leaders. Its goal is to become industry number one, through "premiumization", innovation, and geographical expansion.

Published By MarketLine
18 Jan 2013 $495
Buy
Case Studies
Case Studies

Westfield: Becoming a global commercial real estate entity

Westfield operates, one of the world's largest shopping center portfolios with 104 regional shopping centers situated in Australia, Brazil, New Zealand, the US and the UK. This case study examines Westfield’s journey to a global superbrand.

Published By MarketLine
17 Jan 2013 $495
Buy

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