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Type Product title / description Pub Price
Case Studies
Case Studies

Valve Corporation: Does flat management have a half-life?

This case study examines entertainment software company Valve Corporation's successes and it's management structure, unique in that it eschews hierarchy. It assesses the strengths and weaknesses of such a system and if it has any wider implications.

Published By MarketLine
27 Feb 2015 $495
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Case Studies
Case Studies

Amazon Web Services: Facilitating Amazon's cloud computing philosophy

This case study covers Amazon Web Services (Amazon's cloud computing service), detailing its history, infrastructure and the service and benefits it provides. It also discusses how the service has become a global market leader.

Published By MarketLine
19 Jan 2015 $495
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Case Studies
Case Studies

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

This case study looks at the world's most valuable (as of December 2014) tech start-up Xiaomi Inc. It focuses on how the company has become the world's fourth largest smartphone maker with no presence in the West, analyzing its unique business model.

Published By MarketLine
09 Jan 2015 $495
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Case Studies
Case Studies

Milking a cash cow in India: The push for premium ice cream in a developing economy

This case study looks at the nature of the ice-cream industry as a whole, how the major US brands have succeeded and the market’s current state in India, examining the push for premium brands in a country with massive wealth inequalities.

Published By MarketLine
22 Dec 2014 $495
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Case Studies
Case Studies

Colgate-Palmolive: Leader in oral hygiene

This case study analyzes key strategies used by Colgate-Palmolive to become one of the leading players in the oral hygiene industry and also assesses opportunities and threats facing the company.

Published By MarketLine
19 Dec 2014 $495
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Case Studies
Case Studies

Health & Well-Being: Superfoods see super sales

This case study looks at how health-consciousness among consumers has grown in recent years, with sales of healthy products backing this up. The case study looks at superfood sales and commitments made by companies such as McDonald's and Mondelez.

Published By MarketLine
19 Dec 2014 $495
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Case Studies
Case Studies

Budweiser: America's global beer superbrand

This case study explores the position of Budweiser as one of the world's most recognizable brands. It explores the brand's history, how it obtained its current status, its affiliations and the possible challenges that Budweiser will face.

Published By MarketLine
18 Dec 2014 $495
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Case Studies
Case Studies

Chipotle vs. McDonald's - Chipotle puts the "fast" in fast-casual, McDonald's flounders

Compares and contrasts the financial results and performance of Chipotle and its former parent company McDonald's. Also looks at the quick service and fast-casual restaurant sectors and how companies operating in them differ from one another.

Published By MarketLine
18 Dec 2014 $495
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Case Studies
Case Studies

Supermarket Price Wars: A response to the rise of discount retailers

This case study examines the structure of the UK grocery retail market, the rise of Aldi and Lidl, and the response of the dominant 'big four' competitors. This case study also provides some insight into what the future of this market might hold.

Published By MarketLine
17 Dec 2014 $495
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Case Studies
Case Studies

Online grocery sales: Successful revival of a failed strategy

Learning a lesson from pioneers of online grocery sales, retailers who are experimenting with innovative, more cost-efficient logistics models are successfully reviving strategies that previously failed, changing the traditional grocery sales scene.

Published By MarketLine
10 Dec 2014 $495
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