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Type Product title / description Pub Price
Case Studies
Case Studies

Arla Foods: A global dairy giant

This case study analyzes key strategies used by Arla to become a leading player in the dairy industry and also assesses the potential threats facing the company.

Published By MarketLine
11 Aug 2014 $495
Buy
Case Studies
Case Studies

Sony's TV spin off: Now or never for the Japanese giant?

This case study examines the causes of Sony's recent financial woes, the moves it has made to reverse its decline, and its chances of success, particularly in relation to its TV business.

Published By MarketLine
16 Jul 2014 $495
Buy
Case Studies
Case Studies

E-Cigarettes: Big Tobacco moves in for the kill, but could profits disappear in a puff of smoke?

The e-cigarette has been growing rapidly in the last two years and product advertising is everywhere, Big Tobacco has moved in rapidly investing heavily, but doubt remains throughout the industry as to just how safe the products really are.

Published By MarketLine
30 Jun 2014 $495
Buy
Case Studies
Case Studies

Starbucks: Accelerated growth plan

In December 2012, it was announced that Starbucks would be embarking on a new growth strategy, namely the 'accelerated growth plan'. This case study will examine this new strategy and assess the success of the growth plan so far.

Published By MarketLine
27 Jun 2014 $495
Buy
Case Studies
Case Studies

High street fashion retailers: Survival of the fittest

This case study provides an analysis of the strategies used by fashion retailers in order to maintain a position as market leaders and assesses the threats posed to these companies.

Published By MarketLine
24 Jun 2014 $495
Buy
Case Studies
Case Studies

Inglot Cosmetics: How a small firm with vision successfully challenged established business rules

This case study analyzes how Inglot Cosmetics has successfully challenged established business rules to fight for a place in a difficult market and how it became one of the most internationally recognizable Polish consumer brands.

Published By MarketLine
23 Jun 2014 $495
Buy
Case Studies
Case Studies

King Digital Entertainment plc: Sweet success of Candy Crush but doubts remain

King Digital Entertainment plc is an interactive entertainment company that develops and publishes casual games. This case study looks at King's history, examines its product portfolio, its over-reliance on Candy Crush, and the parallels with Zynga.

Published By MarketLine
10 Jun 2014 $495
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Case Studies
Case Studies

Relaxing times for Suntory: Company set to reap benefits of resurgent US bourbon market after Beam Inc. acquisition

This case study analyzes Suntory's acquisition of Beam Inc.; evaluating the past financial performance of both companies and assessing their compatibility. It also focuses on the US bourbon market and Beam Inc.'s positioning within it.

Published By MarketLine
04 Jun 2014 $495
Buy
Case Studies
Case Studies

Social media and retailing: Pinterest drives engagement and sales

This case study looks at how retailers use social network platforms like Facebook, Twitter, & Pinterest, to engage with customers & drive growth; and in particular on how Pinterest's image-heavy platform and unique features can help facilitate sales.

Published By MarketLine
30 May 2014 $495
Buy
Case Studies
Case Studies

Wearable technology: The new tech battleground?

This case study analyzes Google's involvement with wearables, and what it will hope to achieve within the space. It also addresses the underlying strategy behind other key players' involvement in wearables, such as Samsung, Sony, adidas AG and Nike.

Published By MarketLine
12 May 2014 $495
Buy

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