Global Consumer Trends: Health

  • OVERVIEW
    • Catalyst
    • Summary
  • EXECUTIVE SUMMARY
    • This report is one of 10 mega-trend reports examining consumer attitudes and behaviors
      • (Untitled sub-section)
      • Financial Wellbeing reflects how consumers value the peace of mind that emanates from financial security
  • INTRODUCTION: THE IMPORTANCE OF TREND-TRACKING
    • Tracking consumer mega-trends is fundamental to long-term success
      • Trend-tracking insight 1: mega-trends can be classified in two ways according to desirable product/service benefits and societal complexities
      • Trend-tracking insight 2: trends are aligned with pre-existing, but evolving human values, attitudes, needs and behaviors
      • Trend-tracking insight 3: mega-trends can be broken down into trends and sub-trends to provide structure and clarity at a time of ‘information overload’
      • Trend-tracking insight 4: manufacturers, retailers and researchers/futurologists perpetuate trends
      • Trend-tracking insight 5: adopting a broader, global perspective to trend-tracking facilitates better decision making by overcoming ‘category myopia’
      • Trend-tracking insight 6: trends have longer-term implications than fads and can be categorized by evolvement
      • Trend-tracking insight 7: for every trend there is a ‘counter-trend’ while ‘trend-crossover’ is also an important phenomena
      • Takeouts and implications: a trend framework boosts the quality and frequency of insight generation ensuring maximum return from the broader market research processes in place
  • THE FUTURE DECODED: DECIPERING THE HEALTH MEGA-TREND
    • MEGA-TREND SYNOPSIS: Health concerns are gaining momentum and increasing in scope
    • TREND: Consumers are acting more holistically in the pursuit of general wellbeing
      • SUB-TREND: Consumers are taking more self responsibility for their health
      • Key takeouts and implications: health is set to stay at the top of the agenda for the years ahead
      • SUB-TREND: Consumers are adopting a broader “wellness” orientated lifestyle
      • Key takeouts and implications: the pursuit of wellness/wellbeing is best thought of not as a trend in its own right, but as an umbrella of related trends and behaviors that must be reflected in products and marketing
    • TREND: Health conscious consumers are increasingly prone to, and acting upon, product safety concerns
      • SUB-TREND: Intensifying product safety anxieties affect many global citizens
      • Key takeouts and implications: escalating health attentiveness has been matched by growing concern about the safety of products
      • SUB-TREND: Consumer sensitivity is a growing phenomena as reflected by allergen and intolerance influenced consumption
      • Key takeouts and implications: consumer sensitivities such as allergies and intolerances create opportunities to target specific segments
      • SUB-TREND: ‘Fear-driven avoidance’ means some consumers are outright rejecting products that are perceived as containing harmful ingredients or where safety is compromised
      • Key takeouts and implications: consumers will be less forgiving when products compromise their safety
      • SUB-TREND: Consumers are opting for more local products, especially food products, due to a perception they are safer
      • Key takeouts and implications: safety concerns will be one of a number of drivers ensuring that ‘local’ products will continue to gain favorability, especially in food and beverages
      • SUB-TREND: Global shoppers, especially those in developed consumer societies, increasingly value reassurances and transparency about how products are produced
      • Key takeouts and implications: reassuring consumers will become a necessity to overcome trust voids and build stronger brands
    • TREND: Ethical wellbeing reflects a convergence of ethicality and emotional wellbeing
      • SUB-TREND: ‘Direct altruism’ has been negatively impacted by financial pressures and a sense of being overwhelmed by everyday lifestyle responsibilities
      • SUB-TREND: ‘Indirect altruism’ is gaining momentum as time poor consumers want to feel good about themselves through consumption rather than what they do in terms of behavioral/lifestyle sacrifices
      • Key takeouts and implications: environmentalism and health are more inter-related than many realize
    • TREND: Financial wellbeing: consumers value the peace of mind that emanates from financial security
      • SUB-TREND: Financial anxiety and the ‘economics of happiness’ heavily influence emotional wellbeing
      • Key takeouts and implications: financial anxieties increase consumers’ focus on the short-term
      • SUB-TREND: Financial moderation: consumers are exercising more financial prudence and control
      • Key takeouts and implications: growing levels of financial moderation will place additional pressure on the growth of upscale premium products and further intensify value consciousness
    • TREND: Stress is a common theme in modern lifestyles as consumers adopt stress reduction strategies in their pursuit of wellbeing
      • SUB-TREND: Consumers are faced with the need to confront and manage tension and anxiety
      • Key takeouts and implications: the prevalence of stress and anxiety in consumers’ lives suggests that there are ongoing opportunities to position products as ‘antidotes to reality’ and which give consumers a feeling of being in control
      • SUB-TREND: The pursuit of work-life balance represents the ongoing conflict between a desire to maximize leisure time, maximize occupation success, and maximize leisure time
      • Key takeouts and implications: opportunities exist for brands to help consumers navigate the ongoing problem of work-life balance
      • SUB-TREND: Pampered relaxation: consumers are actively seeking moments of downtime
      • Key takeouts and implications: all FMCG products have the potential to align with the pampered relaxation trend, particularly personal care
      • SUB-TREND: ‘Mood foods’ reflect consumers’ tendency to comfort and reward eat
      • Key takeouts and implications: a category of food and beverages based on ingredients that make individuals happier, calmer, livelier and even more intelligent is a potentially compelling proposition for those who are becoming more aware of protecting their mental/emotional wellbeing
    • TREND: Jaded society: overcoming fatigue and lethargy
      • SUB-TREND: Many individuals across the globe lack energy and vitality in their day-to-day lives
      • Key takeouts and implications: energy boosting products can help offset consumers' diminishing energy levels caused by hectic lifestyles
      • SUB-TREND: ‘Pick-me-up consumerism’ captures the situation whereby consumers are increasingly attentive about their alertness and are opting for products that deliver energy and performance benefits
      • Key takeouts and implications: consumers across the globe are highly interested in functional products that boost mental and physical wellbeing
    • TREND: Visual culture: appearance consciousness continues to characterize an image conscious society
      • SUB-TREND: The high prevalence of appearance and body shape anxiety is at the core of ‘appearance based wellbeing’ (or lack of it)
      • Key takeouts and implications: appearance concerns impact consumers’ emotional and physical wellbeing so looking good has arguably never been more important
      • SUB-TREND: A more holistic pursuit of beauty through more diverse appearance management tactics is occurring
      • Key takeouts and implications: health, wellbeing and beauty are becoming inextricably linked in consumers’ minds
      • SUB-TREND: Adopting structured and sustained beauty regimes
      • Key takeouts and implications: consumers globally attach considerable importance on their oral, skin and hair health respectively which drives spend and the adopting of beauty regimes
      • SUB-TREND: The polarization of beauty ideals/attitudes reflects the conflict between natural beauty and more ‘manufactured appearances’
      • Key takeouts and implications: manufacturers are retailers must adopt diverse product portfolios on order to meet the polarized beauty ideals among global consumers
    • TREND: Sterilized society: the escalating obsession with hygiene, cleanliness and immunity
      • SUB-TREND: Sterilize me: a focus on boosting self-immunity
      • Key takeouts and implications: consumer lifestyles rather than a ‘sterilized society’ reflect the burgeoning interest in immunity boosters
      • SUB-TREND: Healthy nesting: consumers are ensuring hygiene and purity within their living spaces
      • Key takeouts and implications: consumers generally recognize the broader health and wellness benefits associated with clean living environments
      • SUB-TREND: Personal cleanliness matters in a society that values purity
      • Key takeouts and implications: leverage the wellness factor in the marketing of personal hygiene products
    • TREND: Consumers are embracing tools that enable more informed health-driven choices
      • SUB-TREND: The democratization of health information has facilitated more self reliance
      • Key takeouts and implications: consumers are continuing to turn to the media to get their health information, but need to feel that they can trust what they are reading
      • SUB-TREND: Formulation attentiveness: knowing about and being influenced by the (health) details is becoming more widespread
      • Key takeouts and implications: consumers are demonstrating their increasing knowledge of health by making consumption choices based on labels
      • SUB-TREND: Information overload: burdened by too much information consumers are using information short-cuts to make informed, but simplified choices
      • Key takeouts and implications: product formulation is a battleground for industry players, so key benefits must be clearly communicated to consumers
      • SUB-TREND: Information overload: gaps in health awareness and understanding
      • Key takeouts and implications: confusion is a barrier to consumption, and therefore should be eliminated to increase consumer confidence
      • SUB-TREND: Personalized nutrition and nutrigenomics are emerging themes and reflect a crossover between the health and individualism mega-trends
      • Key takeouts and implications: personalized nutrition is appealing to consumers but care must be taken not to take them out of their comfort zones
      • SUB-TREND: Personalized beauty regimes are still relatively niche but are gaining traction as situational and personally adaptive beauty solutions are increasingly sought
      • Key takeouts and implications: demand for personalized beauty is growing in all regions as consumers become more ‘me’ orientated
    • TREND: Moderation and avoidance: disciplined consumerism
      • SUB-TREND: Food stress and anxiety is a growing problem among consumers
      • Key takeouts and implications: consumers’ aims of moderated consumption and healthier choices are confused by contradictory information and the tendency for carefree consumption
      • SUB-TREND: Formalized dieting: regimented eating for weight management
      • Key takeouts and implications: consumers experience difficulties in pursuing sustained dietary plans
      • SUB-TREND: Dietary control: exercising dietary restraint is a key manifestation of moderation
      • Key takeouts and implications: CPG players must answer consumers’ needs for general healthy eating choices
      • SUB-TREND: Satiety: appetite control is a developing moderation concept with much potential
      • Key takeouts and implications: consumers’ understanding of satiety lags behind other areas of health and wellness
      • SUB-TREND: Vegetarianism and meat reduction have spread among consumers, feeding the market for alternatives
      • Key takeouts and implications: respond to consumers’ meat reduction behavior with meat alternatives and responsible portion control marketing
      • SUB-TREND: Mealtime fragmentation: skipping meals is a widespread consequence of modern consumers’ time-pressured lives and unhealthy routines
      • Key takeouts and implications: a gap exists between consumer attitudes towards main meal consumption and actual behavior
      • SUB-TREND: Moderating alcohol consumption is a trend gaining some traction although consumers trade off health for indulgence
      • Key takeouts and implications: health has some influence over consumers’ alcoholic drinks choices but it is clear that consumer behavior fully reflects their attitudes
      • SUB-TREND: Abstinence and restraint in tobacco consumption
      • Key takeouts and implications: look at meeting the needs of moderating or ex-smokers with alternative healthy products
    • TREND: Positive nutrition: consumers are eating and drinking for wellbeing
      • SUB-TREND: Eating for wellbeing: changeable dietary routines
      • Key takeouts and implications: consumers are willing to change their dietary habits but outside pressures can sometimes make this difficult
      • SUB-TREND: Embracing diet diversity: a more balanced and varied diet
      • Key takeouts and implications: diet diversity is something which an increasing number of consumers pay attention to
      • SUB-TREND: The pursuit of purity and freshness through product choices
      • UAE and Saudi consumers are trying to eat fresh produce
      • Key takeouts and implications: consumers will not compromise on freshness so products that cannot guarantee this face being overlooked
      • SUB-TREND: The popularization of functional foods and personalized nutrition
      • Key takeouts and implications: consumers are becoming less skeptical about functional foods but manufacturers must still win confidence in the key areas of trust, price and taste to widen appeal
      • SUB-TREND: Being hydrated: drinking adequate quantities of water
      • Key takeouts and implications: the need for instant and continuous hydration has grown in consumer importance
      • SUB-TREND: Preventative antidoting: anti-ageing cosmeceuticals
      • Key takeouts and implications: oral beauty products are burgeoning in popularity because they are new but there are signs that growth is limited
    • TREND: Fitness for wellbeing: getting active and using supporting products
      • SUB-TREND: Getting active: consumers increasingly feel a sense of obligation when it comes to exercise
      • Key takeouts and implications: consumers are far from happy about their current levels of physical fitness
      • SUB-TREND: Sports nutrition: opting for performance and recovery supporting products
      • Key takeouts and implications: the market value of sports nutrition products is increasing, mainly driven by Lifestyle users
  • APPENDIX
    • Definitions
    • Methodology
    • Further reading and references
    • Ask the analyst
    • Datamonitor consulting
    • Disclaimer
  • TABLES
    • Table: Consumer survey: agreement with the statement, It is difficult to manage my daily obligations and find time to relax, in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008
    • Table: Consumer survey: contributing factors to stress among Americans, by gender, 2008
    • Table: Per capita expenditure on beauty products in Asia Pacific, US$, 2003–2013
    • Table: Market value of household air fresheners in Asia Pacific, US $ millions, 2003–2013
  • FIGURES
    • Figure: Datamonitor has identified over 40 health driven trends
    • Figure: Datamonitor’s mega-trends are having a long-term and substantive impact on the marketing landscape and can be grouped into two categories
    • Figure: Consumer behavior and the innovations targeting it inevitably fit into a ‘trend hierarchy’
    • Figure: Datamonitor’s mega-trend framework helps set the agenda for the specific topics covered in the New Consumer Insight (NCI) research stream
    • Figure: Trend tracking can be a source of (comparative) competitive analysis
    • Figure: Trend development is dictated by both ‘consumer pull’ and ‘manufacturer push’ and Datamonitor offers the intelligence tools to capitalize on this reality
    • Figure: In a consumerist global culture, the broad consumption spheres/segments transcend borders
    • Figure: Several factors distinguish a trend from a fad
    • Figure: Numerous drivers and inhibitors are shaping the evolution of the health mega-trend
    • Figure: Datamonitor has identified over 40 health driven trends
    • Figure: In capitalizing on the growing interest in health and wellbeing, industry players must consider a wide array of lifestyle issues to truly be ‘in-touch’ with consumers
    • Figure: Maintaining or improving health has become more important to more than two-thirds of Europeans
    • Figure: Maintaining and improving health was one of the factors to have gained the most personal importance among US consumers in the last two years
    • Figure: Among a list of nine lifestyle issues, Brazilians rated ‘maintaining and improving health’ as the issue to have gained most personal importance in the past two years
    • Figure: Health is high on the agenda among consumers in Asia Pacific and increasingly so
    • Figure: Consumers in the UAE and Saudi Arabia are getting increasingly concerned about improving their health
    • Figure: Europeans have different opinions about what creates a feeling of wellness or wellbeing
    • Figure: Factors contributing to wellbeing in the US are drawn from varied backgrounds
    • Figure: Brazilians place considerable importance on the full range of lifestyle factors creating a sense of wellbeing/wellness
    • Figure: Respondents in the Asia Pacific region embrace various elements that contribute to wellness
    • Figure: Restoring/maintaining confidence have become more important to industry players
    • Figure: Global consumers are becoming more concerned and attentive about product safety
    • Figure: Italians, Russians and Germans are all notably attentive towards food safety/integrity
    • Figure: The safety or harshness of chemicals used in household cleaning agents is more of a concern to consumers than that shown towards parabens and petrochemicals used in beauty products
    • Figure: Consumers in the US and Brazil are paying attention to food safety when buying from the grocery store, although trust is not high in either region
    • Figure: US and Brazilian respondents can be seen to have differing levels of concern over personal and household care ingredients and their potentially harmful effects
    • Figure: Asia Pacific consumers do not necessarily trust measures taken to ensure food safety
    • Figure: Consumers in Asia Pacific are more concerned about product safety in household and personal care than the global average
    • Figure: Marked differences characterize food allergens and intolerances
    • Figure: Food and beverage allergy or intolerance concerns are apparent for around 40% of Europeans
    • Figure: Avoiding food and drink for allergy reasons remains rare in Europe
    • Figure: When it comes to skincare, the majority of Europeans are more concerned about sensitive skin and rashes than skin healing problems
    • Figure: Allergies have some influence on household cleaning among Europeans
    • Figure: Some consumers in the Americas are avoiding certain products due to allergy and intolerance concerns
    • Figure: The levels of concern over skin problems in the US and Brazil, 2008
    • Figure: Specific skincare concerns have declined slightly in the US in recent years
    • Figure: Brazilians consider allergies of household members as a strong motivation for cleaning the home
    • Figure: Consumers in the Asia Pacific region do not appear to have high concern over food-related allergies
    • Figure: Sensitive skin is particularly of concern to many consumers in China, India and South Korea
    • Figure: Concerns about household members having allergies are not a major influence factor for cleaning the home among Asians
    • Figure: Consumers in the UAE and KSA are highly conscious of the food and drinks they purchase due to issues with tolerance or allergies
    • Figure: Europeans’ propensity to act upon product safety concerns by changing consumption preferences varies by country and sector
    • Figure: Consumers in the Americas are most likely to act on product safety concerns in the food and beverages category
    • Figure: More than a third of Korean, Chinese and Indian consumers sought different food and beverage products because of safety concerns with greater regularity in 2008
    • Figure: Many Europeans consider it important to purchase locally made or grown produce
    • Figure: Americans trust US-produced food more so than that produced elsewhere and are making efforts to ensure this is reflected in what they buy
    • Figure: Choosing local food and drinks products is not a big priority for consumers in the Americas
    • Figure: There is a high degree of uniformity in the view that choosing locally produced grocery products is important across the Asia Pacific region
    • Figure: Traceability initiatives effectively support the overall branding efforts of products
    • Figure: The origin of grocery products is of high importance to the majority of Europeans
    • Figure: Russian consumers express the strongest desire for product transparency
    • Figure: In Brazil, there is a disparity between the importance of product origin to consumers and the appeal of information on products that displays the relevant information
    • Figure: The knowledge of product formulation is more of an influence to consumers in the Americas when choosing personal care products than alcoholic drinks, particularly Brazilians
    • Figure: Knowing the origin of grocery products is important to Asians, but may not be considered as the only means to boost consumers’ confidence when making purchasing decisions
    • Figure: Asia Pacific consumers are more concerned about transparent information on food compared with personal care and household products
    • Figure: The pursuit of products with environmental and/or ethical credentials can have health connotations which is why the ‘ethical wellbeing’ trend should be recognized by industry players
    • Figure: Opinion varies significantly across European countries over the importance of ethical purchases and ethical living
    • Figure: Ethicality is disproportionately important to Brazilians when compared to the US
    • Figure: More than half of consumers in the Asia Pacific region place value living an ethical or sustainable lifestyle and the need to buy socially responsible products
    • Figure: Ethical and environmental considerations impact UAE and KSA purchasing behavior
    • Figure: Environmental consciousness has increased in both KSA and the UAE in recent years
    • Figure: Many factors make consumers consciously aware of their financial wellbeing
    • Figure: There is a strong correlation between economic prosperity and happiness across the globe
    • Figure: Wellbeing among global citizens is shaped by economic development and health
    • Figure: Having personal finances in order is a top priority for the majority of Europeans but there is not currently a strong level of satisfaction with one’s financial situation
    • Figure: The overwhelming majority of Europeans believed the economy of their country had deteriorated in 2008-09, but fewer believed their household situation has suffered
    • Figure: Eastern Europeans are also feeling the repercussions of the financial downturn
    • Figure: Looking forward to October 2009, French, German, Spanish and UK citizens are the most pessimistic about the economy and their own household’s financial situation
    • Figure: The economic downturn appears to have negatively impacted mood between 2006 and 2008 in Western Europe
    • Figure: Within Europe, the economic slowdown appears to have had the most impact on the personal happiness levels of UK, German and Italian consumers
    • Figure: Europeans are not anticipating a significant upturn in personal happiness up to October 2009
    • Figure: Financial security is strongly linked to wellbeing in the Americas, but consumers are not likely to be happy with their current financial situation
    • Figure: American and Brazilian consumers feel that overall economic conditions in their country have worsened, but they remain slightly more optimistic about their personal situations
    • Figure: There is some optimism shown about financial situations in the near future in the Americas
    • Figure: Around a quarter of Americans and Brazilians have become less happy in 2008-09 which is broadly in line with consumer sentiment globally
    • Figure: Brazilians are particularly optimistic that they will be happier as 2009 progresses
    • Figure: Accumulation of wealth/income is particularly important to the emerging Asian economy consumers, while a prevailing high work ethic in Japan is likely to contribute to this mentality
    • Figure: In stark contrast to elsewhere, a notable segment of Chinese and Indian consumers actually perceived an improvement in their country’s economic situation and their own financial situation in 2008-09
    • Figure: Japanese and Australian consumers expressed the least optimism about the country’s economic and their own personal situation in the proceeding six months
    • Figure: Chinese and Indians consumers are also more optimistic about an upturn in personal happiness in the next six months leading up to October 2009
    • Figure: Consumers in the UAE consider wealth to be highly important in creating a feeling of wellbeing or wellness
    • Figure: UAE and Saudi consumers more satisfied about their current financial situation
    • Figure: Looking forward, UAE and Saudi consumers are somewhat polarized; many are upbeat about the economic prospects but a significant proportion are also concerned
    • Figure: Consumers in the UAE and Saudi Arabia perceive a moderate improvement in their personal financial situation in the remainder of 2009 although that is offset by considerable concern too
    • Figure: Significantly more UAE and Saudi consumers expect to be happier in the months ahead but a large sub-section also expect to become less happy
    • Figure: European consumers are well organized in dealing with bills, but opinion varies as to the enjoyment factor of arranging their finances
    • Figure: The majority of Europeans are managing their finances more closely due to the downturn
    • Figure: A significant proportion of Europeans believe the financial crisis will impact their lifestyles
    • Figure: Many Europeans are saving more money to offset any future impacts of the downturn
    • Figure: Europeans have generally shown increased interest in saving money on groceries
    • Figure: Consumers in the US and Brazil generally deal with financial matters immediately and some find the financial process to be enjoyable
    • Figure: Financial matters are being more closely monitored in the Americas
    • Figure: US and Brazilian consumers who advised that their lifestyle had been unaffected by the recession has shown a slight decline in the past year
    • Figure: Saving money has become an increased priority for consumers in the US and Brazil
    • Figure: Saving money on groceries is of particular importance in North and South America
    • Figure: Australians demonstrate a particularly strong dislike of organizing their financial arrangements but they are, like most consumer across the region, eager to deal with financial matters promptly
    • Figure: The majority of consumers in the Asia Pacific region are now managing their finances more closely given the wider context of the global economic downturn
    • Figure: Japanese citizens have been most severely hit by the economic downturn
    • Figure: More than six in 10 Asia Pacific consumers are making efforts to save more
    • Figure: Saving money when buying groceries is becoming increasingly important to consumers across the Asia Pacific region
    • Figure: UAE and Saudi consumers are managing their finances more closely
    • Figure: Disproportionate numbers of UAE and KSA consumers have not changed their lifestyles
    • Figure: UAE and Saudi consumers are trying to save more
    • Figure: UAE residents have a high marginal propensity to save
    • Figure: While interest in saving money when buying groceries has increased across the board, fewer Saudi consumers have become value conscious
    • Figure: Though consumers are adopting stress reduction strategies with greater regularity, there are a number of trend inhibitors too
    • Figure: Feelings of tension are a relatively common occurrence for Europeans
    • Figure: The extent to which consumers in Western Europe experience tension appears to have escalated in recent years—a sign that the economic downturn impacts emotional and financial wellbeing
    • Figure: Many Europeans believe that their stress levels worsened in 2008-09
    • Figure: Europeans are a little more optimistic that their stress levels will not worsen in the next six months
    • Figure: Sleep quantity and quality is an issue for many European consumers, particularly those in the UK
    • Figure: The majority of consumers in the US and Brazil experience regular feelings of tension in their lives
    • Figure: Like elsewhere, Brazilian and US consumers feel that their stress levels have worsened in 2008-09
    • Figure: Both US and Brazilian individuals are cautiously optimistic that stress levels in the Americas will improve in the near future
    • Figure: Consumers in the Americas have mixed feelings over the quality and quantity of their sleep
    • Figure: The propensity for consumers in the Asia Pacific region to experience tension is broadly in line with the global average
    • Figure: Citizens across the Asia Pacific region, especially Japan and Korea, believe that their daily stress levels have worsened in 2008-09
    • Figure: Chinese individuals are optimistic that their lives will become less stressful as 2009 progresses, but the Japanese are far more pessimistic
    • Figure: The quantity and quality of sleep is most of a problem for Australian and Japanese consumers
    • Figure: Stress levels have worsened significantly in the UAE an Saudi in 2008-09
    • Figure: UAE and Saudi consumers expect to become more stressed in the months to November 2009
    • Figure: UAE and Saudi respondents were more content with their sleep routines than the global average
    • Figure: Consumers’ work-life balance satisfaction is lower than the importance placed on achieving a balance between the two, thereby implying a conflicting disconnect
    • Figure: Balancing work and life activities remains difficult for Europeans at a time when the importance attached to leisure time is increasing
    • Figure: Consumers in North and South America feel that work-life balance is important, but levels of satisfaction are relatively low
    • Figure: Many consumers in the Americas are making more effort to improve their work-life balance
    • Figure: The majority of US and Brazilians feel that their work-life balance has remained constant in 2008-09
    • Figure: Another satisfaction gap is evident in future expectations of consumers in the Americas
    • Figure: Despite recognizing the importance of achieving a better work-life balance, consumers in Asia Pacific are not particularly satisfied with their current personal situation
    • Figure: Asia Pacific consumers are consciously trying to improve their work-life balance
    • Figure: The importance of maximizing leisure time has dramatically increased in Asia Pacific in the past two years due to high levels of stress and long working hours
    • Figure: UAE and Saudi consumers are unhappy with their work-life balance
    • Figure: UAE consumers have seen their work-life balance worsen dramatically in the last six months
    • Figure: UAE and Saudi consumers are slightly optimistic that work-life balances will improve in the next six months
    • Figure: Leisure time maximization has becoming increasingly critical in the UAE and Saudi
    • Figure: Europeans, particularly Russians, French, Italians and Spaniards, attach considerable importance on finding ways to achieve escapism
    • Figure: Many Europeans are enjoying small indulgences as an inexpensive way to reduce life pressures
    • Figure: Europeans are taking active steps to reduce their stress levels in a way that is generally consistent with their enjoyment of small indulgences to reduce everyday lifestyle pressures
    • Figure: Escapism is an important trend in the Americas
    • Figure: Consumers in the Americas are seeking to enjoy more small indulgences in their quest for escapism
    • Figure: A proactive attitude to reducing stress levels is being adopted by many consumers in North and South America
    • Figure: Consumers in Asia Pacific are very similar to those globally when it comes to attributing importance to escaping the pressures of everyday life
    • Figure: Indian and Chinese consumers have been the most proactive in attempting to relieve stress by enjoying small indulgences
    • Figure: In 2008, more consumers across the Asia Pacific region sought out more time to relax than those who did less so, which demonstrates the ongoing importance of escapism and indulgence
    • Figure: Mood plays a pivotal role in consumer behavior both as a pre-purchase influencer and post-purchase outcome
    • Figure: Mood foods reflect three different, albeit interrelated, types of consumption behavior
    • Figure: A broad range of nutrients, bioactives and botanicals affect cognitive function and mood
    • Figure: Interest in food and drinks that aid relaxation is high, although not reflected by actual proactive consumption of such products
    • Figure: One quarter of US food and beverage consumers are likely to be alienated by relaxation and/or calming benefits in products, while such benefits are of more interest to Brazilians
    • Figure: Interest shown by Asia Pacific consumers to products with relaxation benefits is high, but this has not yet translated into widespread consumption
    • Figure: UAE and KSA consumers are interested in food and beverage products which aid relaxation
    • Figure: Jaded society is a unique trend because both the drivers and inhibitors lead to opportunities and threats for FMCG players
    • Figure: The Dutch and French exuded the most energy when surveyed by Datamonitor in H2 of 2008
    • Figure: The overwhelming majority of Europeans are prone to being very tired on a monthly basis
    • Figure: Within Europe, UK consumers are least satisfied with their daily energy levels
    • Figure: Most consumers in North and South America felt full of energy at some time during the past month when surveyed in H2 of 2008
    • Figure: More than a third of US respondents felt very tired on a frequent basis in August 2008
    • Figure: There is polarization in stated satisfaction with daily energy levels among those in the Americas
    • Figure: Chinese and Indian consumers, symptomatic of the optimism and feel-good-factor running through both nations as prosperity grows, expressed higher than average feelings of vitality in 2008
    • Figure: Japan is a jaded society as reflected by the higher than average self reported feelings of tiredness
    • Figure: Indian consumers are the most satisfied with the amount of energy they have on a day to day basis
    • Figure: Nearly a quarter of UAE and Saudi consumers are dissatisfied with their daily energy levels
    • Figure: Europeans attribute a similar amount of importance to physical and mental wellbeing, although there are some significant differences across nations
    • Figure: Improving general health and the immune system are the most popular health benefits sought from food and beverages across Europe
    • Figure: Brazilians pay more attention to their need to concentrate and attain enough physical energy than Americans
    • Figure: In the US, there is widespread interest in food and beverages offering a range of specific health benefits including physical and mental wellbeing
    • Figure: Brazilian consumers demonstrate high interest in a wide range of specific health benefits offered by food and beverages, particularly improved levels of physical energy and stamina
    • Figure: There is minimal difference in attention paid to physical and mental wellbeing in Asia Pacific
    • Figure: Despite similar attention being paid to physical and mental wellbeing, consumers in Asia Pacific are more interested in foods and beverages which improve physical energy than alertness
    • Figure: Saudi consumers are interested in products which improve physical energy
    • Figure: UAE are also interested in products which boost energy
    • Figure: Visual Culture is a term describing consumers' intense appearance consciousness and the widespread desire to project a more confident and favorable image to the wider world
    • Figure: Many women associate a desirable image/appearance with additional opportunities and attention
    • Figure: Looking one’s best and feeling physically attractive are deemed important to large segments of Europeans, many of whom believe attractiveness aids success
    • Figure: UK citizens are particularly prone to appearance and body shape anxieties, although it is a scenario that applies across Europe
    • Figure: Russians, who also place the most importance on looking food in day-to-day life, feel especially under pressure to look good
    • Figure: Europeans are somewhat influenced by the confidence boosting qualities of beauty products
    • Figure: Brazilian consumers place above average value on physical attractiveness and, related to this, are more likely to agree that physically attractive people have more opportunities in life
    • Figure: Satisfaction with physical appearance is not high in North and South America, but remains consistent with the overall global picture
    • Figure: A certain amount of pressure is felt by consumers in the Americas to look good, with more than a quarter stating that beauty product advertisements accentuate self consciousness
    • Figure: Brazilians in particular recognize the confidence enhancing benefits of personal care products
    • Figure: Japanese consumers attach the least importance to looking one’s best in day-to-day life, while Chinese individuals attach considerable value to upholding appearances
    • Figure: Japanese consumers are significantly less likely to feel satisfied with the way that they look, especially compared to Indian consumers
    • Figure: The wider pressure to look good in the Asia Pacific region is positively correlated with reported self consciousness that stems from beauty product advertisements
    • Figure: Achieving greater self confidence is a major motivator influencing the choice of personal care products for Indian and Chinese consumers
    • Figure: Like trends observed globally, consumers in the UAE and Saudi Arabia are less satisfied with their body weight and shape than with their physical attractiveness/appearance
    • Figure: Image, as reflected here by looking one’s best, is a very important aspect of day-to-day life for consumers in the UAE and Saudi Arabia
    • Figure: A more holistic pursuit of beauty reflects the health and beauty crossover
    • Figure: Over two thirds of Europeans across the eight countries recognize the correlation between diet and appearance, which is indicative of the more holistic view of beauty and appearances
    • Figure: Europeans are broadly unconvinced about the merits of beauty foods
    • Figure: The majority of Europeans at least express some interest in appearance enhancing food and drinks
    • Figure: Consumers in Brazil and the US are conscious of the link between diet and appearance
    • Figure: Food and beverages providing appearance benefits have a mid-ranging appeal to US consumers
    • Figure: Brazilians express considerable interest in food and drinks that can improve appearance
    • Figure: The Japanese and Koreans are less likely than their Asian counterparts to recognize the link between diet and appearance
    • Figure: Asia Pacific consumers are divided on the appeal of beauty foods and drinks
    • Figure: Consumer expression of interest in beauty foods and drinks in Asia does not translate into widespread active consumption of these products
    • Figure: The Gulf consumer is typically interested in food and beverages that improve their appearance
    • Figure: Market value of all personal care products in eight European countries, by country, 2003-2013
    • Figure: Europeans, especially Russians, continued to invest time into health and beauty regimes in 2008
    • Figure: Europeans place more value on taking care of their skin than they do hair and oral health
    • Figure: In 2008, Brazilian and Americans reported spending a little more time on their personal appearance, highlighting the ongoing importance of beauty regimes in spite of economic austerity
    • Figure: Skincare is important to the vast majority of consumers in the Americas
    • Figure: Taking care of their hair is a very important consideration to more than one-in-five US consumers and one-in-three Brazilians
    • Figure: Brazilian consumers place high levels of importance on oral health
    • Figure: Asians continued to make more time for improving their personal appearance in 2008, especially in China and India, which is indicative of the burgeoning opportunity in these markets
    • Figure: Oral health is seen by consumers as being more important than both hair and skin health
    • Figure: Beauty issues are highly important to consumers in the UAE and Saudi Arabia
    • Figure: Beauty innovation is at a crossroads between technologically advanced science led products and natural formulations and there is increasingly a convergence between the two
    • Figure: Europeans remain unconvinced about the effectiveness of natural ingredients, but believe they are better for them
    • Figure: Natural beauty product purchases have been growing in prevalence more than opting for products utilizing the latest innovative technologies
    • Figure: Most Europeans consider cosmetic surgery to be unappealing, although Spaniards appear to be more open to what it can offer them
    • Figure: Many perceive that natural ingredients are beneficial, but some skepticism persists over efficacy in both the US and Brazil
    • Figure: Some consumers in the Americas would consider cosmetic surgery
    • Figure: For both Brazilian and US consumers, natural products are slightly more popular than innovative technologies in personal care products
    • Figure: Indian and Korean consumers are the most likely to consider having cosmetic surgery within the Asia Pacific region
    • Figure: Asia Pacific consumers generally believe that natural health and beauty products are important but not as effective as non-natural products
    • Figure: A growing propensity to opt for more natural beauty products is a significant trend in the region
    • Figure: Innovative technology appeals to appearance conscious Asia Pacific consumers when they are considering their choices of personal care products and applications
    • Figure: Two recent books have charted the historical and contemporary desire for cleanliness
    • Figure: Personal hygiene is rated as the most important factor in achieving a sense of personal wellbeing
    • Figure: A range of drivers and inhibitors affect the consumer preference for a sterile environment
    • Figure: Europeans pay varying amounts of attention to their immune health
    • Figure: Europeans most likely to report actively purchasing immune supporting food and beverages were from Russia, Sweden and Italy
    • Figure: A high amount of attention is devoted to immune system function in the Americas, particularly in Brazil
    • Figure: Interest in immune system enhancing food and drinks is high in the US and Brazil
    • Figure: Consumers in the Asia Pacific region are not actively buying as many immunity food and beverages as their self-reported immunity attentiveness suggests
    • Figure: There is large interest in nutritional products that boost the immune system in the Gulf
    • Figure: Europeans consider a clean home as being important in creating wellbeing, while fewer perceived a link between cleaning and illness reduction
    • Figure: Air quality concerns many Europeans, while a cleaner home is not valued by as many for its feel good or calming influence
    • Figure: The UK has the largest air freshener market out of the countries analyzed
    • Figure: Personal wellbeing factors are important to consumers in the Americas when cleaning the home
    • Figure: Motivations for cleaning the home are varied in the Americas
    • Figure: Asia Pacific consumers believe living in a clean and hygienic living environment to be of pivotal importance and their mentality is similar to that expressed globally
    • Figure: Asia Pacific consumers clean their homes in order to make themselves feel relaxed and happy
    • Figure: There is a unanimous sentiment among Europeans that personal hygiene creates a feeling of wellbeing
    • Figure: Within Europe, Italians are especially conscious of maintaining good personal hygiene
    • Figure: Personal hygiene is strongly associated with personal wellbeing in the Americas
    • Figure: Brazilians in particular attach importance to maintaining good personal hygiene
    • Figure: Asia Pacific consumers believe personal hygiene to be of tremendous importance
    • Figure: On a personal level Japanese consumers are less concerned about maintaining good personal hygiene than their Asian counterparts, but a significant majority still attach importance to it
    • Figure: Maintaining good personal hygiene is highly important to consumers in the Gulf
    • Figure: The personal hygiene products market is expected to see slow but steady growth in the Gulf region
    • Figure: Global consumers are more readily able to seek out important health information
    • Figure: Chinese internet users are showing a high propensity to search for health-related information
    • Figure: Food information is of interest to many European consumers
    • Figure: Nutritional information is not referred to regularly by many European consumers to make food choices
    • Figure: Personal care ingredient information is not of high importance to many European consumers
    • Figure: Food labeling and the overall relationship between food and health are of some interest in the Americas
    • Figure: Survey results indicate that some nutritional information may not be relevant or accurate enough for some consumers
    • Figure: Labeling information is viewed differently in the personal care industry
    • Figure: Indian consumers are the most interested food label information within the Asia Pacific region
    • Figure: Japanese consumers are comparatively less influenced by information on product packaging
    • Figure: To consumers in Asia Pacific, label information is less important for personal care product selection than food and beverage selection
    • Figure: Consumers in the Gulf react positively towards nutritional information on product packaging
    • Figure: Consumers in the Gulf are paying more attention to the nutritional information available on food and beverage packaging as a result of concern towards their health
    • Figure: Most Europeans find the time to read food labels when out shopping
    • Figure: Focusing on only a few things on food labels is a strategy used by a large segment of consumers
    • Figure: Professional body approval/recommendation is more important in Russia than anywhere else
    • Figure: Some consumers neglect reading food labels due to a lack of time when shopping
    • Figure: The majority of consumers in the Americas did not fully scrutinize food label information
    • Figure: Professional recommendations are particularly important to Brazilians
    • Figure: Despite being the most influenced by food label information, Indian consumers have the least time to read them while shopping
    • Figure: The majority of consumers in Asia Pacific only focus on a few things when reading labels
    • Figure: In China and India it is very important that products come with some form of approval from a respected professional body
    • Figure: Nutritional Information found on product packaging is confusing for consumers in the Gulf
    • Figure: Many European consumers find it easy to understand and use food label information
    • Figure: Food and health information are not felt to be confusing by many European consumers
    • Figure: North Americans are more likely than South Americans to feel that food labeling information is easy to make sense of
    • Figure: Some food label information is described as confusing by consumers in both North and South America
    • Figure: A quarter of Australians do not find it easy to understand and use information on food labels
    • Figure: Over a third of consumers in the Asia Pacific region (apart from in Japan) consider food and health information to be confusing or conflicting
    • Figure: Food labeling in the Gulf regions lack clarity
    • Figure: Personalized nutrition reflects a crossover between the health and individualism mega-trends
    • Figure: Personalized nutrition encompasses four specific sub-trends and associated product benefits
    • Figure: Nutrigenomics is geared towards understanding the response of the body to diets and food factors through various ''omics'' technologies such as transcriptomics, proteomics, and metabolomics
    • Figure: Europeans value consumer specific product formulations above gene related nutrition advice
    • Figure: There is a significant amount of interest in products that can provide personalized nutrition
    • Figure: Personalized nutrition is an exciting concept for many consumers, particularly Indians, though using gene information is seemingly seen by some as going too far
    • Figure: Dermalogica's skin mapping service provides consumers with a high level of personalization
    • Figure: Customization benefits are appealing to around a third of Europeans
    • Figure: Personalization and customization in personal care are especially important to consumers in Brazil
    • Figure: Asia Pacific consumers are showing strong tendencies to follow up on interest in customized products with their purchases
    • Figure: Consumers are moderating their consumption of unhealthy products with a view to improving their long-term health
    • Figure: Europe: some consumers worry more or are confused more about food issues than others
    • Figure: Consumers in the US are below the global average in areas that contribute to food-related stress and anxiety
    • Figure: Asia Pacific consumers are more likely to gratify themselves by eating what they want rather than feel guilty about snacking
    • Figure: Consumers show conflicting opinions about snacking in-between meals and the indifference towards what they eat.
    • Figure: Most European consumers occasionally or rarely undertake a specific diet plan
    • Figure: Moderating the consumption of unhealthy ingredients is more popular among European dieters than eating more natural foods or going on a ‘fad’-style dieting routine
    • Figure: Specific diet plans are not commonplace among consumers in the Americas
    • Figure: Japanese, Korean and Australian consumers are reluctant to follow a specific diet plan
    • Figure: Consumers in the UAE and Saudi Arabia try to follow specific diet plans
    • Figure: A sizable number of European consumers pay attention to the portion size of the food they consume
    • Figure: Calorie watching is important to many consumers in Europe but below the global average
    • Figure: Attention to fat intake in Europe is comparable to global levels, but this does not directly translate into influence on actual product choices
    • Figure: Carbohydrates are less influential to European consumers than other dietary factors
    • Figure: Sugar intake is a key area of focus of Europeans’ dietary control efforts
    • Figure: Salt consumption is of interest to a sizeable proportion of European consumers
    • Figure: Russians were particularly influenced by no artificial additive claims
    • Figure: In Europe, 100 calorie snacks are popular dietary control aids
    • Figure: Portion size is something that some consumers are trying to downsize
    • Figure: The number of calories consumed causes some concern among consumers in North and South America
    • Figure: Fat is something that many consumers are trying to reduce in their diets
    • Figure: Carbohydrate intake is not as actively monitored as other food groups in the Americas
    • Figure: Sugar consumption is actively monitored by many consumers in the Americas
    • Figure: Attitudes to salt consumption are mixed in the Americas
    • Figure: The use of additives and preservatives is not particularly worrying for consumers in the Americas
    • Figure: Asia Pacific: consumers are paying less attention to portion size than in the past
    • Figure: Asia Pacific: consumers are often concerned by the calorific content of foods and beverages
    • Figure: The degree to which Asia Pacific consumers are worrying about fat is declining
    • Figure: Asia Pacific dieting trends mean that consumers are less concerned about carbohydrate intake
    • Figure: Worries about diseases such as diabetes means that sugar content is a big issue for Asia Pacific consumers
    • Figure: Salt is not as important to Asian consumers as other high profile nutritional aspects such as fat and sugar
    • Figure: Asia Pacific consumers are increasingly favoring natural and organic products, so interest in food additives is high
    • Figure: The popularity of “zero type products” with features such as zero calories and zero carbohydrates are increasingly popular in recent years in Japan
    • Figure: Europe: a significant proportion of consumers are interested but not currently buying satiety aiding products
    • Figure: Europe: a range of satiety inducing products have been launched in Europe
    • Figure: Many consumers express interest in the satiety benefits of food and drink but relatively few are actively buying such products
    • Figure: Satiety and appetite control was rated below other possible benefits as an influence on purchasing behavior by Americans
    • Figure: Brazilians stated that benefits in satiety and appetite control were least important from a list of possible influences on purchases
    • Figure: Asia Pacific consumers are reluctant to purchase goods which increase satiety
    • Figure: Consumers in the Gulf are highly interested in products that can aid appetite control
    • Figure: Vegetarians account for significantly different shares of populations across Europe
    • Figure: Europe: meat reduction is an occasional event for many consumers
    • Figure: Some consumers in North and South America are cutting down on their meat consumption
    • Figure: Asia Pacific: attitudes to meat reduction vary quite vastly by geography
    • Figure: Consumers in the UAE are cutting down meat consumption
    • Figure: A sizable proportion of European consumers skip breakfast regularly
    • Figure: Some European countries retain strong lunching cultures
    • Figure: There is significant variation across Europe in the propensity to never miss evening meals
    • Figure: Breakfast is the main meal that is most likely to be skipped by consumers in the Americas
    • Figure: Lunch is skipped on a regular basis by many consumers in the Americas
    • Figure: Dinner is least likely to be skipped in North America, but many South Americans miss their evening meal regularly
    • Figure: Asia Pacific: Chinese consumers rarely miss a breakfast occasion
    • Figure: Asia Pacific: More than half of Korean consumers never miss a lunch meal
    • Figure: Asia Pacific: Indian consumers are more likely than their Asian counterparts to miss an evening meal
    • Figure: A significant proportion of European consumers are conscious of the health implications of alcohol and monitor their intake
    • Figure: The health implications of alcohol are on the whole less important to European consumers
    • Figure: Europe: fewer consumers are cutting down on alcohol in 2009 than in 2008
    • Figure: European consumers have not significantly increased their consumption of low alcohol brands
    • Figure: Many consumers in the Americas claim to be conscious of the potential negative health impact of drinking alcohol excessively
    • Figure: The propensity to choose alcoholic drinks with health considerations in mind is falling in the Americas
    • Figure: Consumers in the Americas are lessening their tendency to moderate alcohol consumption
    • Figure: There has been little change in consumers’ purchasing behavior in lower alcohol alternatives
    • Figure: Asia Pacific: Korean consumers do not pay a high amount of attention to the long-term health impact of drinking too much alcohol
    • Figure: Asia Pacific: consumers are becoming less health-conscious when choosing their alcoholic drinks
    • Figure: Asia Pacific: alcohol moderation is not as strong a trend in 2009 as 2008
    • Figure: Asia Pacific: there has not been much movement towards lower alcohol versions of favorite drinks brands
    • Figure: Germany has the largest tobacco market out of the European countries analyzed
    • Figure: Russia has the largest proportion of smokers out of the European countries analyzed
    • Figure: The US market for tobacco products is almost ten times larger than its nearest competitor
    • Figure: Smoking prevalence in the Americas is subject to considerable variation
    • Figure: The prevalence for smoking has declined significantly among US and Brazilian consumers
    • Figure: Asia Pacific tobacco sales value, while still high, is declining due to fewer consumers smoking
    • Figure: With the exception of India, fewer Asia Pacific consumers in every country are smoking
    • Figure: The growing interest in functional foods reflects the broader trend towards ‘positive nutrition’
    • Figure: Consumers have become more interested in foods and beverages which aid them in their quest to achieve maximum health and wellness
    • Figure: European consumers consider diet and nutrition to be important to their wellbeing
    • Figure: While few consumers in Europe actively purchase products to improve their general health, a higher proportion try to eat healthily
    • Figure: The majority of consumers in the Americas link their diet and nutrition to their overall health and wellbeing
    • Figure: Food and beverages that can improve overall health and wellbeing are an important concept to consumers in the Americas
    • Figure: Consumers in the Americas are taking more proactive steps to eat more healthily
    • Figure: Though consumers in Asia Pacific understand the importance of diet and nutrition on their overall health, not all are making more conscious attempts to eat more healthily
    • Figure: UAE consumers especially interested in the link between sensible food and beverages consumption and health and wellbeing
    • Figure: UAE consumers in particular are making conscious efforts to eat healthily
    • Figure: French and Italian consumers devote the most attention to a diverse diet in Europe
    • Figure: Eating from a diverse range of foods is important to some consumers in the Americas
    • Figure: Consumers in Asia Pacific are looking to increase the quality of their nutritional intake by eating from a diverse range of foods
    • Figure: European consumers have not significantly increased their organic food and drink purchases
    • Figure: European interest in organic personal care products has grown slightly
    • Figure: Consuming fresh food is a frequent pursuit by many consumers across Europe
    • Figure: Natural and organic food and drinks remained popular among many consumers in North and South America in 2008
    • Figure: Natural and organic products are also popular in the personal care category
    • Figure: Fresh food is an appealing concept to many consumers in the Americas
    • Figure: Some consumers are limiting the amount of processed food they consume in the Americas
    • Figure: The organic food and drinks market was negatively impacted in 2009, particularly in North America
    • Figure: Consumers in Asia Pacific are leaning towards more natural and organic food and drink products, especially in China and India
    • Figure: In Asia Pacific there is a strong trend towards more natural or organic personal care products
    • Figure: Consumers in Asia Pacific are eager to consume fresh food as much as possible
    • Figure: Consumers in Australia and Japan are showing a reluctance to spend money on organic food and drinks
    • Figure: Moderating the amount of processed foods consumed is important across Asia Pacific, though less so in Japan and Korea
    • Figure: Saudi and UAE consumers are trying to eat fresh food regularly
    • Figure: UAE and Saudi consumers are trying to limit the amount of processed food consumed
    • Figure: A large segment of UAE and Saudi consumers are regularly trying to buy organic foods and drinks
    • Figure: Adding nutrients to food and drinks is not appealing to many European consumers
    • Figure: European consumers admit to purchasing functional food and drinks occasionally
    • Figure: Functional benefits proved to be particularly appealing to consumers in North America
    • Figure: Consumers in the Americas will often purchase food and drinks that can provide functional benefits
    • Figure: Interest in functional foods and drinks is much the same in Asia Pacific as the rest of the world
    • Figure: Indian consumers are increasingly interested in functional foods and beverages
    • Figure: UAE and Saudi consumers actively seek out functional food and beverage products with added health benefits
    • Figure: The bottled water market is largest in Italy out of the countries analyzed
    • Figure: European consumers often pay a lot of attention to being hydrated
    • Figure: The issue of hydration receives much attention from consumers in North America and particularly South America
    • Figure: The value growth of bottled water is still strong in the Americas despite the existing high value in some markets
    • Figure: Asia Pacific: consumers understand that hydrating is important to wellbeing and look to meet target levels
    • Figure: Market value of bottled water in Asia Pacific, by country, 2003–2013
    • Figure: European consumers generally do not find the concept of beauty foods appealing
    • Figure: The aging effect of the sun does not concern a high proportion of Europeans
    • Figure: New anti-aging products launched in Europe have some innovative designs and formulas
    • Figure: The concept of beauty food and drinks is appealing to some, but some skepticism persists in this area
    • Figure: The premature aging effects of the sun are not an overriding concern for many consumers in North and South America
    • Figure: Beauty foods strongly polarize opinion in Asia Pacific, with interest particularly high in India and particularly low in Australia
    • Figure: Though concern about premature aging caused by sun exposure is high, many consumers across Asia Pacific are not using products to address this problem
    • Figure: Increasing activity levels is being driven by fears over obesity but consumers are neglecting exercise due to tiredness and lack of time
    • Figure: The Finns perform the most amount of exercise in Europe
    • Figure: European consumers believe exercise is important to their wellbeing, but are unsatisfied with their fitness levels
    • Figure: Physical fitness is considered to be important, but the majority are not satisfied by their own performance in this field
    • Figure: Consumers in Asia Pacific understand the importance of exercise but are unsatisfied with their own levels of physical fitness
    • Figure: UAE consumers are quite satisfied with their levels of physical fitness
    • Figure: Consumers can fit into more than one sports nutrition consumer group at a time
    • Figure: Germany currently has the largest sports nutrition market in Europe but this is set to change
    • Figure: Growth in the sports nutrition market is most apparent in Peru and Venezuela
    • Figure: Sports nutrition products are highly established in Japan but growth is slow
    • Figure: There are differences between consumer values and attitudes

Report

Published by
Datamonitor
Published on
29 Jun 2009
Product code
DMCM4691
Pages
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