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Aligning environmentally friendly packaging with an ecological product formula, one French manufacturer is hoping to stand out in the laundry detergent category, as reported in this month's summary of household goods innovations. Meanwhile, reed diffusers have been taken to a new, more decorative level, and fragrancing microcapsules have emerged in the floor cleaners segment...more >>
The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water...more >>
In this month's run-through of the latest launches from the personal care industry, an antibacterial silver ingredient is part of a novel formulation in the nail varnish category. In other news, a US company could court controversy with the launch of a lipstick for babies, while a soap product takes its cues from confectionery in a bid to enhance its indulgence appeal...more >>
A new energizing powder sold in capsules and designed to be sucked through a straw rather than consumed as a drink or a shot is among the innovations to feature in this month's roundup of the latest food industry launches. In other news, cake mixes have taken a decorative turn, and a rival to peanut butter has hit stores in the US...more >>