Reports and Briefs on Consumer Need States

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Type Product title / description Pub Price
Brief
Brief

Functional Foods: The Consumer Perspective

This report was presented by Datamonitor at the inaugural Vitafoods Asia event that took place in Hong Kong in September 2011. It explores the emerging and highly-lucrative market for functional foods in the Asia Pacific region.

Published By Datamonitor
18 Sep 2011 $400
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Brief
Brief

Successes and Failures Case Study: G Series Fit

G Series Fit is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration.

Published By Datamonitor
26 Sep 2012 $400
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Brief
Brief

Personalization Trends in Food and Drinks: From Customization to Nutrigenomics

This PowerPoint Brief comprehensively examines the differing components of personalized nutrition, ranging from the choice of food and beverages to express one's self identity through to science-led nutritional developments such as nutrigenomics

Published By Datamonitor
30 Nov 2010 $1995
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Report
Report

TrendSights: Tomorrow's Consumer Brand Landscape

This document outlines Datamonitor's updated view on global consumer mega-trends, with an overview of the eight mega-trends, 16 trends, and 40 sub-trends in our new TrendSights framework. Watch the webinar recording: http://bit.ly/trendsightswebinar

Published By Datamonitor
24 Jan 2012 $3450
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Report
Report

Weight Management Trends & Behaviors: Beyond Dieting & Obesity

This report examines consumer attitudes, values, perceptions and behaviors towards their health and weight, focusing on dietary intake and other lifestyle habits. It also covers their expectations and perceptions of the weight management industry

Published By Datamonitor
04 Oct 2010 $3450
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Brief
Brief

ForeSights: uFlavor, a New Dimension to Food and Drink Customization

uFlavor’s core value proposition offers a new dimension to product customization: using an online platform, consumers can create customized flavor concentrates which could open up the way for the creation of ‘signature’ food and drinks.

Published By Datamonitor
26 Jun 2012 $400
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Report
Report

TrendSights: Trust & Transparency

Trust & Transparency is one of 40 trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.

Published By Datamonitor
22 Feb 2012 $3450
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Company Report
Company Report

Primo Extremo Case Study: gaining credible entry in a monopolized category

An Australasian Case Study examining how shrewd marketing and adept positioning can pave the way for a credible new entrant into a seemingly impenetrable category

Published By Datamonitor
26 Jul 2010 $295
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Report
Report

Kids Nutrition: New Perspectives and Opportunities

With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.

Published By Datamonitor
24 May 2010 $2995
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Report
Report

Profiting From Consumer Mega-Trends in the Middle East: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumer in the Middle East. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust, and economic downturn induced uncertainty.

Published By Datamonitor
24 May 2010 $1595
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