Reports and Briefs on Consumer Need States

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Type Product title / description Pub Price
Brief
Brief

Functional Foods: The Consumer Perspective

This report was presented by Datamonitor at the inaugural Vitafoods Asia event that took place in Hong Kong in September 2011. It explores the emerging and highly-lucrative market for functional foods in the Asia Pacific region.

Published By Datamonitor
18 Sep 2011 $400
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Brief
Brief

Successes and Failures Case Study: G Series Fit

G Series Fit is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration.

Published By Datamonitor
26 Sep 2012 $400
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Brief
Brief

Personalization Trends in Food and Drinks: From Customization to Nutrigenomics

This PowerPoint Brief comprehensively examines the differing components of personalized nutrition, ranging from the choice of food and beverages to express one's self identity through to science-led nutritional developments such as nutrigenomics

Published By Datamonitor
30 Nov 2010 $1995
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Report
Report

TrendSights: Tomorrow's Consumer Brand Landscape

This document outlines Datamonitor's updated view on global consumer mega-trends, with an overview of the eight mega-trends, 16 trends, and 40 sub-trends in our new TrendSights framework. Watch the webinar recording: http://bit.ly/trendsightswebinar

Published By Datamonitor
24 Jan 2012 $3450
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Brief
Brief

ForeSights: uFlavor, a New Dimension to Food and Drink Customization

uFlavor’s core value proposition offers a new dimension to product customization: using an online platform, consumers can create customized flavor concentrates which could open up the way for the creation of ‘signature’ food and drinks.

Published By Datamonitor
26 Jun 2012 $400
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Report
Report

TrendSights: Trust & Transparency

Trust & Transparency is one of 40 trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.

Published By Datamonitor
22 Feb 2012 $3450
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Report
Report

The New Rules of Premiumization

The premium consumer goods market has grown inexorably, overcoming recession at the start and end of the 2000s. Yet the current economic climate has changed consumer attitudes, and premium brands have to adjust to this new, more complex environment.

Published By Business Insights
10 Jul 2012 $2875
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Brief
Brief

Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This case study examines the reasons why consumers are replacing orange juice with other drink types and what strategies need to be adopted by the industry in Brazil to boost opportunities in the category both locally and in the international market.

Published By Datamonitor
15 Apr 2011 $400
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Report
Report

Food and Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
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Report
Report

The Future of Food and Beverage Consumer Trends In the UK: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the UK that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
02 Feb 2011 $3450
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