All Research on Household Products

Insight

Brief
Brief

Household Products Focus: Emerging Trends to Watch

New products for touch-up cleaning, "luxury" household products, non-chemical cleaners, and paperless "paper" products are four of eight emerging trends in household products covered in this webinar, which ran on April 3 and 4, 2014.

Published By Datamonitor
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Brief
Brief

TrendBites: Issue 21, April 2014

A snapshot of stories shaping the FMCG industry.

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$400
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Report
Report

New Strategies in Building Profitable Brand Extensions

Given the tendency of new product launches to fail, trading on the reputation of an existing brand with an extension product is an extremely attractive option for FMCG. This report examines brand extension strategies and how to make them work.

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Market Data

Interactive Model
Interactive Model

2013 Consumer Survey Data - Grocery Shopping

Access our full question list and data from the Grocery Shopping section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their shopping habits and what’s important to them when they do their grocery shopping.

Published By Datamonitor
$5000
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Interactive Model
Interactive Model

2013 Consumer Survey Data - Household Care

Access our full question list and data from the Household Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their priorities when cleaning their homes and choosing which cleaning products to buy.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

2013 Consumer Survey Data - Sustainability

Access our full question list and data from the Sustainability section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their attitudes to sustainability and how it relates to their household grocery purchases.

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Profiles

Company Profile
Company Profile

Kimberly-Clark Corporation

Kimberly-Clark Corporation (Kimberly-Clark or 'the company') is a global health and hygiene company offering personal care and consumer tissue products under brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend among others. The company's products are sold in more than 175 countries across the world. It is headquartered in Irving, Texas and employed about 58,000 people as of December 31, 2012.

Published By MarketLine
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Company Profile
Company Profile

The Clorox Company

The Clorox Company (Clorox or 'the company') is engaged in manufacturing and marketing of consumer and professional products. The company has manufacturing operations in more than 24 countries and has marketing presence in over 100 countries across the world. It is headquartered in Oakland, California and employed approximately 8,400 people as of June 30, 2013.

Published By MarketLine
$175
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Company Profile
Company Profile

Reckitt Benckiser Group plc

Reckitt Benckiser Group plc (RB or 'the group') is engaged in the production and distribution of household cleaning, and health and personal care products. The group operates in Europe, North America, Australia, New Zealand and developing markets. It is headquartered in Berkshire, the UK and employed about 35,900 people, on an average, as of December 31, 2012.

Published By MarketLine
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