Reports and Briefs on Beverages - Alcoholic

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Type Product title / description Pub Price
Report
Report

Gender Marketing Strategies in Food and Drinks

Brands in progressive countries have become more sophisticated to appeal to the similar lifestyles of men and women. A small number of these brands have then in turn become more fragmented in order to appeal specifically to a particular gender.

Published By Business Insights
18 Jul 2005 $1910
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Report
Report

Innovation in the USA

Each year thousands of new products in the packaged goods industry are launched by manufacturers hoping to gain consumers interest with innovative developments.

Published By Business Insights
03 Jun 2005 $1910
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Report
Report

Neuromarketing Strategies for FMCG Companies

The cost of marketing and the failure rates of new product launches will inevitably push FMCG manufacturers towards alternative solutions. Neuromarketing techniques can be used to refine product development and improve demographic targeting.

Published By Datamonitor
04 Jul 2014 $2795
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Report
Report

Marketing To Families With Kids Part 1: New Strategies in Targeting Mothers

Mothers remain the primary gatekeeper for products consumed by families. But the dynamics within family types are changing, as women are older at the time of their first child, have fewer children, and are increasingly likely to be single parents.

Published By Datamonitor
16 May 2014 $2795
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Brief
Brief

TrendBites: Issue 16, October 2013

10 talking points covering the latest developments in consumer packaged goods.

Published By Datamonitor
28 Oct 2013 $400
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Report
Report

Defending Against Private Label

With the share of private label expected to double by 2025, this report outlines the key product, pricing, and marketing options that brands can adopt to defend themselves.

Published By Datamonitor
12 Dec 2012 $2795
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Brief
Brief

Product Insights: Global Product Innovation Update, August 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
20 Aug 2012 $400
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Brief
Brief

Product Insights: Global Product Innovation Update, July 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
30 Jul 2012 $400
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Brief
Brief

MarketWatch Drinks - July 2012

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis, and opinion from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
24 Jul 2012 $400
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Brief
Brief

Product Insights: Global Product Innovation Update, June 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
27 Jun 2012 $400
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