Reports and Briefs on Beverages - Alcoholic

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Type Product title / description Pub Price
Report
Report

Targeting Consumer Need States

As consumers become ever more individual in their purchasing habits, and as FMCG manufacturers seek to make their products more specific, there is a growing focus on 'need states'. This report shows how to target specific consumer demands.

Published By Datamonitor
25 Jul 2014 $2795
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Report
Report

The New Rules of Premiumization

The premium consumer goods market has grown inexorably, overcoming recession at the start and end of the 2000s. Yet the current economic climate has changed consumer attitudes, and premium brands have to adjust to this new, more complex environment.

Published By Business Insights
10 Jul 2012 $2875
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Brief
Brief

Product Insights: Global Product Innovation Update, May 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
31 May 2012 $400
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Report
Report

Hot Trends in Food and Drinks Innovation

This report identifies the key consumer trends that will be drivers for innovation over the next five to ten years, and explores six key strategies to maximize the effectiveness of innovations and marketing activities.

Published By Business Insights
28 Apr 2011 $2875
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Report
Report

Premiumization Strategies in Food and Drinks

Premiumization is an appealing strategy for manufacturers, offering the possibility to avoid discounting wars & to build better profit margins. Recently it has become difficult for manufacturers to carve out distinctive premium positionings.

Published By Business Insights
05 Aug 2010 $2875
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Report
Report

NPD in Preventive Health

Preventive health in food and drinks is a key trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases through ‘looking well’ and ‘living well’.

Published By Business Insights
06 Aug 2009 $2875
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Report
Report

Emerging Food and Drinks Markets

Major multinational food and drink manufacturers are struggling to achieve their desired growth rates due to saturation within developed markets. In consequence many are searching for new growth opportunities in key emerging markets.

Published By Business Insights
30 Nov 2007 $1910
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Report
Report

Future Innovations in Food and Drinks to 2012

Innovation is the most important factor in building competitive advantage in the global food and drinks market. The key question is how to develop truly innovative product, whilst reducing time to market and increasing returns on investment.

Published By Business Insights
21 Feb 2007 $1910
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Report
Report

Innovation in Gourmet and Specialty Food and Drinks

Sensory, health and convenience are the three significant trends that are propelling the food industry into the 21st century. It is where these mega-trends converge that will provide the most valuable new product opportunities for manufacturers.

Published By Business Insights
17 Jul 2006 $1910
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Report
Report

Gender Marketing Strategies in Food and Drinks

Brands in progressive countries have become more sophisticated to appeal to the similar lifestyles of men and women. A small number of these brands have then in turn become more fragmented in order to appeal specifically to a particular gender.

Published By Business Insights
18 Jul 2005 $1910
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