Reports and Briefs on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

Müllerlight Inspired By Case Study: A successful attempt to tackle the clash of the health and indulgence trends

This case study examines the growth of the Müllerlight Inspired By brand over the last half of the 2010, and assesses how the brand has succeeded in squaring consumer health and indulgence needs when many other brands have failed.

Published By Datamonitor
21 Mar 2011 $400
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Report
Report

Food and Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
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Report
Report

The Future of Food and Beverage Consumer Trends In the UK: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the UK that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
02 Feb 2011 $3450
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Brief
Brief

Gatorade Case Study: Using Consumer Segmentation and Social Media to Drive Market Growth

This case study examines how PepsiCo’s Gatorade has successfully segmented its consumer audience and tapped into social media in order to reignite fallen sales and put the brand back on track to profitable growth.

Published By Datamonitor
13 Jan 2011 $400
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Report
Report

Private Label Food and Non-Alcoholic Drink Trends: Post-Downturn Implications and Opportunities

Explores in detail the consumer, product and market trends in food and non-alcoholic beverage private label brand purchases. It covers shoppers' deepening desire for value and their relative attachment to manufacturer versus private label brands.

Published By Datamonitor
11 Jan 2011 $3450
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Report
Report

The Future of Food and Beverage Consumer Trends in Australia

Examines how Australians' food and beverage consumption is influenced by evolving consumer and social trends and how responding to the changing preferences associated with these trends is critical to successfully targeting Australians in the future.

Published By Datamonitor
22 Oct 2010 $3450
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Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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Report
Report

Innovations in Glass Packaging for Food and Drinks

The global glass packaging market for food & drinks was valued at $26bn in the 2009. In Western Europe and the US, the market is fairly mature. However, growth in the industry will primarily come from the key emerging markets.

Published By Business Insights
23 Aug 2010 $2875
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