Reports and Briefs on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

What Does Today's Data Say About Tomorrow's Weight Management Market?

This presentation was given at the Weight Management 2011 webinar on November 9, 2011. Focused on the US, it provides an overview of where the weight management market is today including consumer attitudes and trends, and where the market is going.

Published By Datamonitor
18 Nov 2011 $400
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Brief
Brief

Handicapping the Superfruits Market: What's Hot, What's Not

This presentation was given at the SupplySide West trade show in Las Vegas, Nevada on October 11, 2011. It examines the superfruits market, with a focus on trends in the USA.

Published By Datamonitor
20 Oct 2011 $400
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Brief
Brief

Preparing for a More Ethical, Sustainable Future

This presentation offers a U.S. focused look at sustainability for food and beverage products including consumer attitudes toward ethicality and sustainability. It was presented on July 10, 2011 at the NASFT Fancy Food Show in Washington, D.C.

Published By Datamonitor
31 Jul 2011 $400
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Brief
Brief

Fiber Cereal Case Study: How one ingredient can make – or break – an entire category

This case study investigates how the high fiber cereal market has evolved in Australia and New Zealand, and why so many competitors have failed to gain traction in this space, despite consumers' ongoing attempts to increase their fiber intake

Published By Datamonitor
07 Jun 2011 $400
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Company Report
Company Report

Primo Extremo Case Study: gaining credible entry in a monopolized category

An Australasian Case Study examining how shrewd marketing and adept positioning can pave the way for a credible new entrant into a seemingly impenetrable category

Published By Datamonitor
26 Jul 2010 $295
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Report
Report

Profiting From Consumer Mega-Trends in the Middle East: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumer in the Middle East. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust, and economic downturn induced uncertainty.

Published By Datamonitor
24 May 2010 $1595
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Report
Report

Kids Nutrition: New Perspectives and Opportunities

With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.

Published By Datamonitor
24 May 2010 $2995
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Report
Report

Consumer Trends in India: Opportunities in Health and Wellness Food & Beverages

This report analyzes changing consumer attitudes towards consumption of food and beverages with health and wellness claims. It also outlines opportunities for FMCG companies in terms of emerging product categories, need states and target consumers.

Published By Datamonitor
15 Apr 2010 $1495
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Report
Report

The Future of Fragrances: Capitalizing On Emerging Trends and Changing Preferences

This report examines consumer attitudes and behaviors towards fragrance products. It analyzes the relative importance of several aspects of fragrance formulation and marketing and provides actionable recommendations based on this analysis.

Published By Datamonitor
11 Jan 2010 $2995
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Report
Report

Profiting From Consumer Mega-Trends in Asia Pacific: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences Asia Pacific consumers. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust and economic downturn induced uncertainty

Published By Datamonitor
18 Dec 2009 $1595
Buy

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