Reports and Briefs on Consumer Insights

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Type Product title / description Pub Price
Report
Report

Profiting From Consumer Mega-Trends in the Middle East: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumer in the Middle East. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust, and economic downturn induced uncertainty.

Published By Datamonitor
24 May 2010 $1595
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Report
Report

The New Rules of Premiumization

The premium consumer goods market has grown inexorably, overcoming recession at the start and end of the 2000s. Yet the current economic climate has changed consumer attitudes, and premium brands have to adjust to this new, more complex environment.

Published By Business Insights
10 Jul 2012 $2875
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Report
Report

Premiumization Strategies in Food and Drinks

Premiumization is an appealing strategy for manufacturers, offering the possibility to avoid discounting wars & to build better profit margins. Recently it has become difficult for manufacturers to carve out distinctive premium positionings.

Published By Business Insights
05 Aug 2010 $2875
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Report
Report

NPD in Preventive Health

Preventive health in food and drinks is a key trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases through ‘looking well’ and ‘living well’.

Published By Business Insights
06 Aug 2009 $2875
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Report
Report

Innovation in Weight Management

Despite the current economic crisis the weight management market will continue to expand in line with increasing levels of obesity worldwide. Manufacturers must now substantiate all associated claims with comprehensive scientific evidence.

Published By Business Insights
16 Apr 2009 $2875
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Brief
Brief

MarketWatch Food - August 2012

Datamonitor's Food MarketWatch provides monthly insight into the key developments in the food industry, including the latest news, analysis, and opinion from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
24 Aug 2012 $400
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Brief
Brief

Product Insights: Global Product Innovation Update, August 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
20 Aug 2012 $400
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Brief
Brief

Product Insights: Global Product Innovation Update, July 2012

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America, and Asia Pacific.

Published By Datamonitor
30 Jul 2012 $400
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Report
Report

Emerging Trends in Latin America

This report analyzes the latest influential trends emerging in Latin America and provides a comprehensive insight into how both domestic and international players can best take advantage of the opportunities emerging in such a highly-innovative area.

Published By Datamonitor
24 Mar 2012 $3450
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Brief
Brief

Cherrygood Case Study: Using product differentiation to achieve success within the dwindling UK juice and smoothie market

This case study examines how Cherrygood, the UK’s first ready-to-drink cherry juice, has formed a point of differentiation within the UK juice and smoothie category and as a result bucked the category’s declining trend.

Published By Datamonitor
17 Jun 2011 $400
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