Reports and Briefs on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This case study examines the reasons why consumers are replacing orange juice with other drink types and what strategies need to be adopted by the industry in Brazil to boost opportunities in the category both locally and in the international market.

Published By Datamonitor
15 Apr 2011 $400
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Brief
Brief

Cherrygood Case Study: Using product differentiation to achieve success within the dwindling UK juice and smoothie market

This case study examines how Cherrygood, the UK’s first ready-to-drink cherry juice, has formed a point of differentiation within the UK juice and smoothie category and as a result bucked the category’s declining trend.

Published By Datamonitor
17 Jun 2011 $400
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Report
Report

Consumer and Innovation Trends in Cereal Products

Cereal products are characterized by their health and nutrition benefits. Changing consumer needs, cultural influences and the rising quest for quick, convenient products present a number of potential opportunities for innovation in this industry.

Published By Datamonitor
22 May 2012 $3450
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Report
Report

Consumer and Innovation Trends in Hot Drinks

Innovation in hot drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor's TrendSights mega-trend framework.

Published By Datamonitor
02 Aug 2012 $3450
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Report
Report

Consumer and Innovation Trends in Ready Meals

Ready meals are often characterized by their convenience benefits. However, changing consumer needs, scientific progress and an increasingly competitive marketplace are uncovering a breadth of opportunities for new and existing players.

Published By Datamonitor
20 Jul 2012 $3450
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Report
Report

Emerging Trends in Latin America

This report analyzes the latest influential trends emerging in Latin America and provides a comprehensive insight into how both domestic and international players can best take advantage of the opportunities emerging in such a highly-innovative area.

Published By Datamonitor
24 Mar 2012 $3450
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Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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Report
Report

Exercise and Sports Nutrition: Consumer Trends and Product Opportunities

The sports nutrition market is benefitting from a rise in active consumers and a generally widening acceptance of sports nutrition products. This report identifies key target segments, growth drivers and strategies for success in a growing market.

Published By Datamonitor
11 Mar 2011 $4495
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Brief
Brief

Fiber Cereal Case Study: How one ingredient can make – or break – an entire category

This case study investigates how the high fiber cereal market has evolved in Australia and New Zealand, and why so many competitors have failed to gain traction in this space, despite consumers' ongoing attempts to increase their fiber intake

Published By Datamonitor
07 Jun 2011 $400
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Report
Report

Food and Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
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