Reports and Briefs on Consumer Insights

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Type Product title / description Pub Price
Report
Report

Targeting the Healthy Consumer

Healthy eating is the key issue facing the food industry today as millions of overweight consumers face increased risk of diabetes and cardiovascular diseases. More than 17 million people worldwide now die each year from heart disease.

Published By Business Insights
28 Sep 2006 $1910
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Report
Report

Promoting Brand Simplicity in Food and Drinks

Trends in the food and drinks industry, including health trends such as functional food and drinks and ethical trends such as organic and natural, have led to major brands developing a number of brand extensions to cater for these trends.

Published By Business Insights
14 Oct 2008 $2875
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Report
Report

Innovation in Weight Management

Despite the current economic crisis the weight management market will continue to expand in line with increasing levels of obesity worldwide. Manufacturers must now substantiate all associated claims with comprehensive scientific evidence.

Published By Business Insights
16 Apr 2009 $2875
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Report
Report

NPD in Preventive Health

Preventive health in food and drinks is a key trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases through ‘looking well’ and ‘living well’.

Published By Business Insights
06 Aug 2009 $2875
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Report

Opportunities in Nutritional Management

This report breaks new ground and is the first market analysis to identify and size what is set to be a growth area and the first to establish what the crucial steps to developing successful marketing strategies in this area will be.

Published By Business Insights
02 Sep 2009 $2875
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Report
Report

The Future of Senior Nutrition

Older consumers have emerged as a powerful audience in search of better health outcomes. They are concerned about their health, willing to modify their diets, but their needs are unmet by current functional foods - creating a key growth opportunity.

Published By Business Insights
10 Nov 2009 $4795
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Report
Report

Innovations in Mood and Mind Health Food and Drinks

The mood/mind health food and drinks market is one of the most exciting and innovative in the global industry thanks to its strong growth. This report has been written as an investigation into a new market with huge opportunities.

Published By Business Insights
04 Jan 2010 $2875
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Report
Report

Kids Nutrition: New Perspectives and Opportunities

With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.

Published By Datamonitor
24 May 2010 $2995
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Report
Report

Profiting From Consumer Mega-Trends in the Middle East: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumer in the Middle East. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust, and economic downturn induced uncertainty.

Published By Datamonitor
24 May 2010 $1595
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Company Report
Company Report

Primo Extremo Case Study: gaining credible entry in a monopolized category

An Australasian Case Study examining how shrewd marketing and adept positioning can pave the way for a credible new entrant into a seemingly impenetrable category

Published By Datamonitor
26 Jul 2010 $295
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