Insight

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Type Product title / description Pub Price
Brief
Brief

Personal Hygiene Product Innovation Update – May 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 May 2014 $400
Buy
Brief
Brief

Male Grooming Product Innovation Update – May 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 May 2014 $400
Buy
Brief
Brief

Laundry Care Product Innovation Update – May 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 May 2014 $400
Buy
Brief
Brief

Household Care Product Innovation Update – May 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 May 2014 $400
Buy
Brief
Brief

Success: Heinz "Grow Your Own"

This case study explores how Heinz has been successfully romancing the ingredient story behind that its Tomato Ketchup brand. Most recently this has culminated in a rerun of its "most successful social media campaign to date."

Published By Datamonitor
23 May 2014 $400
Buy
Brief
Brief

Success: Castle Lite

This case study explores how, following a brand repositioning, Castle Lite has been outpacing the South African premium beer segment for years.

Published By Datamonitor
23 May 2014 $400
Buy
Brief
Brief

ForeSights: Grass-Fed Meat and Dairy

Meat and dairy products made from animals that are raised on a diet of grass instead of corn or grain is an emerging trend that illustrates the "greening" of the meat and dairy industries.

Published By Datamonitor
22 May 2014 $400
Buy
Report
Report

Marketing To Families With Kids Part 1: New Strategies in Targeting Mothers

Mothers remain the primary gatekeeper for products consumed by families. But the dynamics within family types are changing, as women are older at the time of their first child, have fewer children, and are increasingly likely to be single parents.

Published By Datamonitor
16 May 2014 $2795
Buy
Report
Report

Consumer and Innovation Trends in Spirits 2014

Innovation in spirits continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
13 May 2014 $3450
Buy
Brief
Brief

ForeSights: "Buy One, Give One" Marketing

The "buy one, give one" type of socially responsible shopping, where buying one product triggers the donation of a second product to charity, is the focus of this case study.

Published By Datamonitor
13 May 2014 $400
Buy

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