Insight

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Type Product title / description Pub Price
Brief
Brief

Success: U-Be-Livin-Smart

Toronto-based U-Be-Livin-Smart produces a somewhat peculiar, yet compellingly ambitious, mix of nutrient-dense products comprising "healthy candy," "healthy muffins," and vitamin replacements.

Published By Datamonitor
26 Mar 2015 $400
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Brief
Brief

Seize+Adapt Case Study: Wider applications for a weed killer easy-dose bottle

This case study is part of Datamonitor Consumer's Pack-Track Seize+Adapt research and explores how an easy-dose weed killer pack could potentially be used for other applications.

Published By Datamonitor
26 Mar 2015 $400
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Brief
Brief

Failure: Birds Eye Salmon Fish Fingers

This case study is part of Datamonitor Consumer’s Successes and Failures research and explores the reasons behind the withdrawal of Birds Eye salmon fish fingers from the UK market.

Published By Datamonitor
26 Mar 2015 $400
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Brief
Brief

Success: Alpen Light Cereal Snack Bar

Due to consumers' growing awareness of the high amount of sugar and calories in cereal bars, Weetabix launched a light variant of its Alpen cereal bars, making the brand more attractive to shoppers looking for a health boost.

Published By Datamonitor
23 Mar 2015 $400
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Brief
Brief

Success: Bud Light Lime-A-Rita

This case study is part of Datamonitor Consumer's Successes and Failures research, and explores how Bud Light Lime-A-Rita combined the best of both worlds to reach new consumers and new occasions in the US market.

Published By Datamonitor
18 Mar 2015 $400
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Report
Report

Consumer and Innovation Trends in RTD Tea 2015

Innovation in RTD tea is evolving in line with the changing needs and preferences of consumers. This report outlines the top consumer and product trends impacting this category globally, in reference to Datamonitor Consumer's TrendSights framework.

Published By Datamonitor
17 Mar 2015 $3450
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Report
Report

The Inevitable "High Protein" Backlash: When and What Next?

This report considers what will happen when the "high protein" trend comes to an end following an inevitable backlash in the future.

Published By Datamonitor
17 Mar 2015 $1495
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Brief
Brief

Blurring Gender Boundaries in FMCG

An evolving consumer landscape has created valuable opportunities for certain product categories to target traditionally overlooked gender-based segments.

Published By Datamonitor
16 Mar 2015 $1995
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Report
Report

The Future of Packaging for Brand Impact and Shelf Presence

A new brand cannot succeed without packaging that both attracts shopper attention and tells the brand story in a way that compels a purchase. This report highlights the key areas of opportunity in package design for brand impact and shelf presence.

Published By Datamonitor
13 Mar 2015 $2795
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Brief
Brief

Next-Generation Marketing in Emerging Markets

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the importance of digital channels as a means for FMCG marketing in emerging markets, underlining challenges and establishing strategies for growth in this key area.

Published By Datamonitor
04 Mar 2015 $400
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