M-commerce in the UK 2012 | Verdict Channel Reports

  • (Untitled chapter)
    • Verdict view
    • Key findings
      • (Untitled sub-section)
  • MARKET ANALYSIS
    • Key sectors spur growth
      • Consumer awareness and hardware boosts growth
      • Food & grocery continues to dominate
      • Digital downloads spur music & video shoppers
      • Books spend per head overtakes clothing & footwear
  • SHOPPING POPULATION
    • Young and wealthy dominate mobile shopping
      • Jump in 15–24 year old penetration
      • 25-44 year olds dominate
      • Increase in male users
      • ABC1s represent majority of shoppers
  • MARKET FORECASTS
    • Hardware and content key to growth
      • Cheaper devices will drive m-commerce population
      • Shift from laptop to tablet expenditure
      • Confidence is key
  • TRANSACTION ANALYSIS
    • Spend and frequency make great leaps
      • Transaction value rose by almost one-third
      • Shopping frequency increased in 2011
  • CONSUMER SHOPPING HABITS
    • More shoppers find their mobiles aren't web-connected as interest in e-commerce blooms
      • Amazon strides ahead of m-commerce competitors
      • Researching, not purchasing, is key function of mobiles
      • Big fall in mobile website display issues
      • App appeal classless
  • KEY ISSUES
    • The changing role of mobile devices
      • Lines blur between phones, tablets and laptops
      • Faster 4G mobile internet on the way
      • Retailers must maintain investment in channel
    • Beyond transactions
      • App content can go beyond core operations
      • Retailers must integrate mobile into store experience
      • Mobiles cause shopping habits to evolve
    • Mobile devices impact on stores
      • Rise in showrooming
      • Third party apps have a major bearing on retailers
    • Site optimisation
      • Mobile website design challenges multiply
      • Assurance of mobile security is key to growth
  • APPENDIX
    • Methodology
    • Abbreviations
    • Further reading
    • Ask the analyst
    • Global Retail FreeView
    • Disclaimer
  • TABLES
    • Table: M-commerce shopping population summary 2011
  • FIGURES
    • Figure: M-commerce market size 2010–12e
    • Figure: M-commerce as a proportion of all online spending 2010–12e
    • Figure: M-commerce as a proportion of all retail spending 2010–12e
    • Figure: Breakdown of m-commerce market by sector 2011
    • Figure: M-commerce market value by sector 2011
    • Figure: M-commerce shopper numbers by sector 2011
    • Figure: M-commerce spend per head by sector 2011
    • Figure: Age profile of m-commerce shopping population 2010
    • Figure: Age profile of m-commerce shopping population 2011
    • Figure: Gender breakdown of m-commerce shopping population 2010
    • Figure: Gender breakdown of m-commerce shopping population 2011
    • Figure: Socioeconomic breakdown of m-commerce shopping population 2010
    • Figure: Socioeconomic breakdown of m-commerce shopping population 2011
    • Figure: m-commerce shopping population forecast 2011–17
    • Figure: m-commerce market value forecast 2011–17
    • Figure: M-commerce spend per head forecasts 2011–17
    • Figure: M-commerce average transaction values 2010 and 2011
    • Figure: M-commerce breakdown of transaction values Books–Food 2011
    • Figure: M-commerce breakdown of transaction values Furniture–Other 2011
    • Figure: M-commerce average shopping frequency per year 2010 and 2011
    • Figure: Top 10 most visited retailer websites via mobile devices in 2011 on 2010
    • Figure: Most utilised retail related mobile functions 2011 on 2010
    • Figure: Top 10 reasons given for not shopping via mobile 2011 on 2010
    • Figure: Online shoppers who have downloaded a retail app by demographic 2011
    • Figure: Samsung Galaxy SIII, Note 2 and Tab 2 10.1 2012
    • Figure: Tesco app 2012
    • Figure: Argos app October 2012
    • Figure: H&M app September 2012
    • Figure: Ocado shopping wall 2011 and 2012
    • Figure: Amazon barcode scanner October 2012
    • Figure: Groupon app October 2012
    • Figure: Quidco app 2012
    • Figure: Idealo app September 2012
    • Figure: Currys RWD website on PC and mobile phone 2012
    • Figure: Google Wallet October 2012

Brief

Published by
Verdict
Published on
15 Oct 2012
Product code
CM00207-005
Pages
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