Riverbed Technology, Inc. has announced that US Markerboard has deployed Riverbed Stingray Aptimizer software to improve Web performance across its 12 e-commerce sites including US Markerboard, US Entrance Mats, and Brite Inc.
US Markerboard's business is built on its fast, dependable, easy-to-use e-commerce site, competitive prices, and quality customer service. With the Stingray Aptimizer software deployment, the family owned e-commerce company improved customers' online shopping experience and increased customer loyalty resulting in a 25% conversion rate and an overall 15% increase in sales.
"Since we started the company, we have been committed to delivering the best online shopping experience for our customers, so they can shop easily and make purchases quickly," said Scott Newman, President and CEO of US Markerboard.
"With Stingray Aptimizer software, we can deliver a rich customer experience, comparable to being in a brick-and-mortar store, while also delivering Web content fast. By combining competitive prices, a superior shopping experience, and customer service, our customers stay on the site longer and continue to return."
Riverbed helped US Markerboard reduce page load times on average from nine seconds to three seconds, while also improving the company's Google search ranking. Overall, page views increased by 27% while page views per visit increased by 8%.
The Stingray Aptimizer deployment also lowered the bounce rate, where a site visitor leaves without viewing additional pages primarily due to session timeouts by the server, by 10% while the conversion rate has increased 25%. In business terms, the number of products per order has increased by 65% and average order value has increased by 15%, which, according to Newman, "is unheard of in e-commerce."
"With the variety of products we offer, competitive pricing, strong customer service, and fast performance enabled by Stingray Aptimizer software, our customers can be assured they will continue to have a stress-free shopping experience - we have no problem competing against the larger e-commerce sites," added Newman.
Currently, US Markerboard's customer base primarily accesses the company's site from traditional Web browsers; however, should customers move to tablets and other mobile devices to shop the site, Newman is confident that the Stingray Aptimizer software will deliver a consistent experience.