Griffin Technology, a creator of accessories for home, mobile, and personal technology, has opened five MicroStores in the US, with locations in San Jose, Seattle, San Francisco, Nashville and Annapolis.
The MicroStores are Griffin's effort to give consumers an opportunity to interact with and experience Griffin products. The MicroStores are Griffin's first US-based stores, following the opening of the company's first-ever retail location in London across from the Olympic Stadium in Westfield Mall at Stratford City.
The MicroStores allow consumers to immerse themselves in the Griffin brand and experience Griffin's products in the environment for which they are designed. Each MicroStore will play host to all of Griffin's key products, which include an extensive collection of iOS cases accessible for consumers to touch and interact with, Griffin's range of in-car accessories, a toys station for demoing remote-controlled helicopters and vehicles, and an assortment of other accessories.
Kids will have the opportunity to play and create artwork at the child-height Crayola demo station using Griffin's popular Crayola-branded products. A Charge Bar will also be open for charging mobile devices, for learning more about Griffin products, and for surfing the internet.
Griffin's MicroStores are located at Westfield Annapolis in Annapolis, Maryland; Westfield San Francisco Centre in San Francisco, California; Westfield Southcenter in Seattle, Washington; Westfield Valley Fair in San Jose, California; and CBL Properties Cool Springs Galleria in Franklin, Tennessee just outside Nashville, where Griffin is headquartered. The Cool Springs MicroStore features a unique 32 foot tall Griffin-branded tower visible from both the first and second floors.
"Griffin has been leading the way in developing innovative and groundbreaking accessories for the past 20 years," said Mark Rowan, President of Griffin Technology. "Opening these MicroStores is the next step for us in sharing our vision and products with consumers at first hand."