US online card marketer EDP Licensing has announced the launch of an Elvis Presley-branded prepay Visa debit card, which it claims is indicative of the burgeoning popularity of this type of card.
EDP said in a statement that, in 2005, more purchases and bills were paid with debit cards than with cheques.
Paul Cleveland, EDP's founder and CEO, says that the Elvis-branded card "marks a new era for the success and popularity of prepaid cards. The program will launch with one card and then a series of collectible cards will follow."
"We believe this is one of the most unique prepaid card programs ever launched and that it will appeal to the millions of Elvis fans across the country," he added.