Blaze Fast-Fire'd Pizza has announced that the Driz/Koral Group has signed an agreement to develop five franchise stores in Southern California, the first three of which are slated to open in spring 2013. With the addition of the five store Driz/Koral agreement, the company now has 10 stores open or under development for Southern California.
"We feel that Blaze Pizza has taken the leadership position in the emerging fast-casual pizza category," said Driz.
"We know that Blaze is getting a great deal of interest from franchise candidates and are aware of how quickly concepts like Five Guys sold out their development areas. We believe it's a smart strategy to get in early to capitalize on the momentum and to have the best selection of franchise territories."
Blaze Pizza currently operates two company stores in Pasadena and Irvine, and earlier announced a development agreement with franchise operator Sajha, LLC to open three new stores in the Los Angeles area. To date, four locations for the Driz/Koral and Sajha groups have been secured, the company said.