Colgate-Palmolive, a consumer products company, has entered into a partnership with One Direction, or 1D, band to launch a new oral care line.
As part of the company's recent collaboration, Colgate will feature 1D front and center on three oral care products, available in the US, so fans can brush along with their pop band.
"As the global oral care leader, Colgate continues to offer solutions to help improve the oral health and well-being of consumers, while making it easy to manage every day routines," said Philip Durocher, vice president and General Manager, US Oral Care, Colgate-Palmolive. "To add some fun to teens' and tweens brushing regimens, we've partnered with 1D to encourage fans to take care of their oral care needs with the Colgate MaxFresh line and their favorite band."
According to the company, the 1D Colgate MaxFresh Toothpaste features a fluoride formula that helps protect teeth against cavities, and is available in a Fresh Mint flavor.