Bridgeline Digital appoints Intermark Group to lead public relations

Bridgeline Digital, a provider of iAPPS Web Experience Management, or WEM product suite, has appointed Intermark Group to lead day-to-day public relations, surrounding the company's strategic direction.

Bridgeline Digital's iAPPS Product platform integrates web content management, eCommerce, eMarketing and web analytics within a single unified .NET framework. iAPPS's fully integrated offering empowers marketers to deliver online experiences that attract, engage and convert their customers across all digital channels.

"It is the right time to join forces with a public relations agency as Bridgeline continues to grow and expand its customer base," said Thomas Massie, CEO of Bridgeline Digital. "We look forward to partnering with Intermark Group as they showcase the iAPPS Product Suite as a superior digital engagement solution and assist us in maximizing Bridgeline's visibility in the marketplace."

"We are thrilled to take on a client of this caliber and Bridgeline Digital's products and capabilities," said Becci Hart, president of Intermark Public Relations. "When it comes to traditional public relations, our team boasts experience in a wide variety of industries; this will inevitably benefit Bridgeline when it comes to pushing out messaging to marketers about the benefits of their iAPPS product suite."