Ashok Leyland expands network with new channel partner in Cuttack

Ashok Leyland Limited, a manufacturer of trucks, has expanded its network in Orissa with the appointment of a new channel partner, Rashmi Motors, in Cuttack.

The newly opened 3S (Sales, Service and Spares) full-service outlet in Cuttack, is located on NH-5, Manguli, Choudwar, is spread over a 85,000 sq ft with 21 service bays including an inspection pit and a paint booth. The workshop is equipped with pneumatic tools and computerized machines.

Rajive Saharia, Executive Director of Marketing, Ashok Leyland said, "This is a very important step in our overall network expansion strategy. Rich in natural resources, Orissa has always witnessed robust industrial activity resulting in significant freight movement to all parts of the country. A dealership in Cuttack is strategically advantageous since it is well-connected via the national highway and is a part of the Golden Quadrilateral that connects Chennai in the South and Kolkata in the East. Further, feeder state highways connect Cuttack to Jajpur, Paradeep, Talcher, Angul, Kendrapara and nearby towns in Cuttack district. We are confident that the new outlet will enhance our reach and enable us to serve our customers even better."

The new dealership outlet will be managed by a team of professionals having close to 17 years of experience in the automotive sector. Rashmi Motors will also have a team for accidental repair, the company said.

"Our reach is expanding rapidly. With the new outlet, we now have 441 full service centers dotting the country in addition to another 5000 outlets for Leyparts - our genuine spare parts. We have one service center every 75 kilometers on all major highways across the country that allows us to deliver on our Tatkaal promise of being able to reach a customer within 4 hours and vehicle restoration within 48 hours. In the rarest instance of any delay, the Company will pay a penalty of Rs. 1,000 a day to the customer," Mr. Saharia, added.