Alessandra Ambrosio, along with Silver Sunrise, LLC, has entered into an exclusive partnership with Cherokee Inc., a brand management company, to market and license, ale by Alessandra, a new lifestyle brand.
The brand, designed and curated by Ambrosio, will debut with a women's apparel collection. ale by Alessandra will include bohemian-styled feminine jackets, dresses, blouses, leggings and denim in bright colors and one-of-a-kind prints with embellished details. The collection's designs are slated to debut in specialty and department stores for 2014.
"I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders," said Ambrosio.
"The Cherokee Group has had a tremendous year, both domestically and abroad, including growth of the namesake Cherokee-brand, the acquisition of Liz Lange and now an exclusive partnership with Alessandra Ambrosio," commented Cherokee Inc. CEO Henry Stupp. "Alessandra is an international icon, a confident, active professional and is known around the world for her amazing fashion sense. Our global sales team and professional brand managers are thrilled to be working with Alessandra and Silver Sunrise, LLC to build a successful fashion lifestyle brand."