Aaron's appoints new vice president of marketing

Aaron's, Inc., a lease-to-own retailer of residential furniture, consumer electronics, home appliances and accessories, has appointed Andrea Freeman as the company's vice president of marketing.

Ms Freeman, who brings 17 years of broad-based marketing experience to Aaron's, previously served as vice president of Marketing and Brand Management at Newell Rubbermaid. In her new position she will be responsible for marketing strategy and implementation, marketing communications, research and planning, business development, and coordination with sales and other business partners on strategic initiatives. She will report directly to Ronald Allen, Aaron's Chairman, President and CEO.

"As a multifaceted brand, Aaron's marketing covers a wide spectrum including sports, community outreach, military support, store growth and franchising," Mr Allen said. "We have been seeking an individual with the knowledge and experience to handle the intricacies of all these areas, and Andrea fits the bill perfectly. She has an extensive background with national consumer brands, and we are confident her expertise in innovation will lead Aaron's in exciting new directions for 2013. On behalf of everyone at Aaron's, it is a pleasure to welcome Andrea to our leadership team and we look forward to beginning the new year with her on board."

She previously spent two years as Newell Rubbermaid's Global VP of Marketing in the Baby & Parenting Essentials business unit overseeing marketing strategy, communications, consumer insights and innovation.
Before joining Newell Rubbermaid, Andrea spent 10 years at the Coca-Cola Company in brand management and non-carbonated beverage innovation.